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Marketing Lead - Canada Wide - Remote
Toronto, Ontario
Marketing /
Remote /
Remote
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Say hello to Newton! We're changing how Canadians trade crypto. Our goal? To make financial freedom something everyone can achieve. We give our customers the tools and knowledge they need to navigate the crypto world.
At Newton, you'll work with a remote team spread across Canada, but you'll never feel distant. Ready to be part of something meaningful? Join a team thatâs all about pushing boundaries and getting things done.
Some of our values:
â Customer first mindset - Commitment to integrity and transparency to our users!
â A dynamic team fueled by collaboration uniting our strengths to overcome any obstacles. Together we build success. We persevere, adapt, and come back stronger, turning obstacles into opportunities.
â We strive for continuous improvement and embrace creativity and encourage experimentation. We push the boundaries of whatâs possible and continuously explore new ideas, technologies, and solutions.
Role Overview:
We are searching for a Marketing Lead, a role focused on executing the company's marketing strategy, managing marketing activities and overseeing all marketing operations. Your mission: to drive user acquisition, engagement, retention, and reactivation through data-informed messaging across the funnel. You will bring structure and focus to marketing operations -Â especially around email outreach, campaign automation, and analytics - to help us scale personalized communications that convert.
Responsibilities will include:
â Oversee the day-to-day operations of the marketing department.
â Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels
â Standardize how marketing performance is analyzed and use data-driven insights to improve campaign impact, refine messaging and support strategic decision making.
â Monitor and analyze market trends and customer feedback, to identify opportunities for growth.
â Work with the Marketing team to create, deliver, edit, and optimize all marketing materials.
â Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, and document business processes
Who you are:
â Proven experience with paid advertising - e.g. Meta, Google, Apple.Â
â A deep understanding of social media channels - e.g. Twitter, Instagram, TikTok, YouTube, Discord, and Reddit.
â Strong project management, multitasking, and decision-making skills
â Experience with marketing attribution, funnel reporting and behaviour segmentation
â Strong attention to detail and accuracy
â Excellent communication and interpersonal skills
At Newton, we celebrate our inclusive work environment and welcome members of all backgrounds and perspectives to apply. We are committed to providing reasonable accommodations and will work with you to meet your needs. If you are a person with a disability and require assistance during the application process, please donât hesitate to reach out!
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What does a marketing manager in web3 do?
A marketing manager in web3 is responsible for promoting and selling products or services in the decentralized web, also known as web3
Overall, a marketing manager in web3 plays a critical role in helping organizations succeed in this rapidly evolving and innovative space
This involves developing and implementing marketing strategies that are tailored to the unique characteristics of web3, such as the use of blockchain technology and decentralized networks
Some specific tasks that a marketing manager in web3 might be responsible for include:
- Developing and executing marketing campaigns to promote products or services in web3
- Identifying target markets and customer segments within the web3 ecosystem
- Managing relationships with partners and stakeholders within the web3 community
- Analyzing market trends and consumer behavior in web3
- Monitoring and reporting on the effectiveness of marketing efforts in web3
- Collaborating with other teams, such as product development and sales, to ensure that marketing efforts align with business objectives