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Binance Accelerator Program - Marketing Ukraine
Ukraine, Kyiv
Marketing – Local Marketing /
Binance Accelerator Program /
Remote
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Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.
Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?
About Binance Accelerator Program
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Binance Accelerator Program is a concise fixed-term program designed for Early Career Talent to have an immersive experience in the rapidly expanding Web3 space. You will be given the opportunity to experience life at Binance and understand what goes on behind the scenes of the worlds’ leading blockchain ecosystem. Alongside your job, there will also be a focus on networking and development, which will expand your professional network and build transferable skills to propel you forward in your career. Learn about BAP Program HERE
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Who may apply
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Current university students and recent graduates.
We are looking for a motivated person to join the Ukraine Marketing team, focusing on content development, paid acquisition channels, and supporting lifecycle marketing initiatives. The ideal candidate is a crypto enthusiast or junior growth marketer eager to deepen their skills in digital marketing within a fast-paced Web3 environment.
Key Responsibilities:
- Assist with content creation and management for blogs, announcements, and educational materials;Â
- Support internal communication initiatives, particularly within lifecycle marketing campaigns (emails, push notifications, in-app messages);
- Help optimize and monitor paid advertising campaigns (Google, Meta, etc.);Â
- Contribute to ASO (App Store Optimization) testing and improvements;Â
- Assist with SEO strategy execution (keyword research, content optimization);Â
- Participate in growth experiments and help analyze performance metrics;Â
- Collaborate closely with the wider marketing team on recurring tasks and campaign execution.
Requirements:
- Interest in crypto/blockchain (previous experience in Web3 or tech marketing is a plus);Â
- Understanding of paid ads management (Google Ads, Meta Ads, etc.) and willingness to learn deeper;
- Basic knowledge of ASO/SEO is a plus;Â
- Strong written and verbal communication skills;Â
- Ability to manage multiple tasks with attention to detail;
- Fluency in English is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be an advantage (Fluency in Ukrainian);
- Self-motivated, eager to learn, and a proactive team player.
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What does a marketing manager in web3 do?
A marketing manager in web3 is responsible for promoting and selling products or services in the decentralized web, also known as web3
Overall, a marketing manager in web3 plays a critical role in helping organizations succeed in this rapidly evolving and innovative space
This involves developing and implementing marketing strategies that are tailored to the unique characteristics of web3, such as the use of blockchain technology and decentralized networks
Some specific tasks that a marketing manager in web3 might be responsible for include:
- Developing and executing marketing campaigns to promote products or services in web3
- Identifying target markets and customer segments within the web3 ecosystem
- Managing relationships with partners and stakeholders within the web3 community
- Analyzing market trends and consumer behavior in web3
- Monitoring and reporting on the effectiveness of marketing efforts in web3
- Collaborating with other teams, such as product development and sales, to ensure that marketing efforts align with business objectives