Marketing Jobs in Web3

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Job Position Company Posted Location Salary Tags

Toku

United States

$90k - $105k

Offchain Labs

Remote

$86k - $150k

Coinbase

Remote

$105k - $124k

Coinbase

Remote

$161k - $190k

Coinbase

Remote

$127k - $149k

Neon EVM

Remote

$84k - $120k

Presto

APAC

$21k - $54k

Soliduslabs

Remote

$39k - $45k

Coins.ph

Taguig, National Capital Region

$54k - $100k

21co

New York, NY, United States

$170k - $190k

Worldcoinorg

San Francisco, CA, United States

$270k - $280k

Thesis

Remote

$21k - $54k

Aurora Labs

Remote

$90k - $115k

Binance

Latin America

Nibiru

Remote

$40k - $60k

Toku
$90k - $105k estimated
United States

Founding Marketing Manager

United States
Marketing – Marketing /
Full-Time /
Remote

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We are hiring our first full time marketing person. This person will work directly with the founders to be the driving force behind our content marketing.

You’ll work closely with the founders to create compelling, data-driven content that educates our target audience, positions us as industry leaders, and generates demand for our services. You will collaborate across teams to create and distribute content that aligns with our sales funnel, marketing goals, and broader company vision.

Key Responsibilities

    • Build upon the existing content, identifying key areas for growth and optimization.
    • Create a robust content roadmap with the founders that is aligned with the company’s sales and marketing objectives, focusing on educating target audiences about EOR services, token grant administration, and related compliance issues.
    • Develop content that supports all stages of the buyer’s journey—from awareness to consideration and decision-making.
    • Establish Toku as a thought leader in the EOR and token grant administration space, creating insightful articles, white papers, webinars, and case studies.
    • Produce content that addresses industry trends, regulatory changes, and key challenges in token payroll, tax compliance, and token-based compensation models.
    • Collaborate with in-house experts (payroll, tax, legal) to develop thought-provoking, authoritative content.
    • Use data-driven insights to create content that generates qualified leads and moves prospects through the sales funnel.
    • Optimize content for SEO to increase organic search visibility, targeting specific keywords related to EOR, payroll, token grants, and crypto-native companies.
    • Create high-quality, engaging content including blog posts, white papers, case studies, landing pages, email campaigns, and social media posts.
    • Design and manage content calendars to ensure timely and consistent publication across various channels.
    • Monitor and report on key content marketing KPIs, including traffic, engagement, lead conversion, and SEO rankings.

Qualifications

    • 3-5 years of marketing experience in SaaS or FinTech.
    • Proven track record in B2B product launches and marketing.
    • Strong skills in creating scalable marketing content.
    • Excellent communication skills and ability to thrive in a fast-paced environment.

Compensation & Benefits

    • Remote-first work culture
    • Flexible working hours
    • Competitive salary & benefits
    • Competitive equity
    • Apple laptop
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What does a marketing manager in web3 do?

A marketing manager in web3 is responsible for promoting and selling products or services in the decentralized web, also known as web3

Overall, a marketing manager in web3 plays a critical role in helping organizations succeed in this rapidly evolving and innovative space

This involves developing and implementing marketing strategies that are tailored to the unique characteristics of web3, such as the use of blockchain technology and decentralized networks

Some specific tasks that a marketing manager in web3 might be responsible for include:

  • Developing and executing marketing campaigns to promote products or services in web3
  • Identifying target markets and customer segments within the web3 ecosystem
  • Managing relationships with partners and stakeholders within the web3 community
  • Analyzing market trends and consumer behavior in web3
  • Monitoring and reporting on the effectiveness of marketing efforts in web3
  • Collaborating with other teams, such as product development and sales, to ensure that marketing efforts align with business objectives