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Product Marketing Manager
APAC
Flipster – Growth /
Full-time /
Remote
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🚀 About Flipster
Flipster(flipster.io) is a next-level trading platform that is connecting investors to insight, and new opportunities brewing in the cryptoverse. We uncover exclusive opportunities and provide a high-performance platform to put them to work. We believe in an exciting, bold future for crypto. A decentralized, well-governed space, that sparks progress for investors, traders and amazingly innovative crypto projects simultaneously. Flipster will unlock access to ideas we can't even imagine yet. We aim to propel their development and uncover potential.
As a Product Marketing Manager at Flipster
You are a project management expert fueled by a passion for understanding and executing diverse product marketing campaigns. We are looking for a creative and organized marketing manager to lead impactful content initiatives for Flipster’s core products, effectively communicating their unique value propositions to drive customer engagement and loyalty.
Responsibilities
- Work collaboratively across teams to deliver integrated campaigns and foster organizational change.
- Oversee the entire campaign process for trader-focused initiatives, from planning to deployment, ensuring effective engagement throughout the trading journey.
- Design and implement campaigns to drive market share expansion within the Flipster user base.
- Monitor KPIs and marketing metrics, ensure campaign OKRs are met when approving materials, and use data insights to refine strategies.
- Translate customer insights into compelling value propositions and go-to-market strategies for Flipster’s products.
- Collaborate with the product team to develop positioning strategies that differentiate new products and services in the market.
Qualifications
- 5+ years of consumer product marketing experience in tech or high-growth environments, preferably in cryptocurrency or fintech.
- Deep knowledge and understanding of financial markets and especially crypto industry.
- Strong project and stakeholder management and analytical skills.
- Ability to distill complex data into clear narratives for diverse audiences.
- Hands-on experience in campaign planning, building, and delivery.
Hiring Process
- 1st round interview with the hiring manager
- Take-home assignment review
- 2nd round interview with the cross- team
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What does a marketing manager in web3 do?
A marketing manager in web3 is responsible for promoting and selling products or services in the decentralized web, also known as web3
Overall, a marketing manager in web3 plays a critical role in helping organizations succeed in this rapidly evolving and innovative space
This involves developing and implementing marketing strategies that are tailored to the unique characteristics of web3, such as the use of blockchain technology and decentralized networks
Some specific tasks that a marketing manager in web3 might be responsible for include:
- Developing and executing marketing campaigns to promote products or services in web3
- Identifying target markets and customer segments within the web3 ecosystem
- Managing relationships with partners and stakeholders within the web3 community
- Analyzing market trends and consumer behavior in web3
- Monitoring and reporting on the effectiveness of marketing efforts in web3
- Collaborating with other teams, such as product development and sales, to ensure that marketing efforts align with business objectives