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Web3 Marketing Specialist
Location: Santa Clara, CA (Onsite)
About ROVR Network
ROVR Network is building the backbone for Spatial AI, robotics, and autonomous systems through a decentralized physical infrastructure network (DePIN). We collect and deliver high-quality 3D data for HD mapping, AI training, and next-gen smart mobility. Weāre seeking a passionate Web3 Marketing Specialist to amplify our impact through data-driven campaigns, strong social media presence, and community engagement.
Responsibilities
Ā· Campaign Strategy & Execution Design, implement, and manage multi-channel marketing campaigns (digital ads, social, email, content, PPC). Use Google Ads, Hootsuite (or Buffer, Sprout Social), and similar tools to plan, schedule, and optimize campaigns. Monitor KPIs like CTR, conversion rates, and engagement.
Ā· Performance Marketing & Analytics Run and optimize paid campaigns (Google, Twitter, LinkedIn, Facebook). Analyze performance metrics to improve ROI, CPA, CLV, and other KPIs. Use analytics tools like Google Analytics, social insights, and even on-chain analytics for deeper insights.
Ā· Content Creation & Storytelling Produce engaging content ā blog posts, newsletters, social media copy, visuals ā that simplifies Web3 concepts. Align editorial calendars with SEO and community engagement goals.
Ā· Community & Social Engagement Manage active presence across X (formerly Twitter), Discord, Telegram, Reddit, Tik Tok, etc. Engage the community through posts, AMAs, contests, memes, and forum discussions. Gather feedback and foster authentic interactions.
Ā· Cross-functional Collaboration Coordinate with Product, Design, and Community teams to craft messaging that resonates across both Web2 and Web3 audiences. Convey ROVRās technical strengths in a compelling way.
Ā· Trendspotting & Innovation Monitor and adapt to trends in DeFi, NFTs, DAOs, tokenomics, and Web3 marketing channels. Incorporate innovative marketing strategies like airdrops, referral loops, influencer campaigns, or content-based incentives.
Requirements-
Must-Have-
Ā· 2+ years of marketing experienceāespecially in digital, performance, or growth roles; Web3, crypto, or blockchain experience strongly preferred.
Ā· Hands-on experience with marketing tools: Google Ads, Google Analytics, Facebook Ads, Hootsuite (or similar), analytics tools, content management platforms.
Ā· Strong analytical mindset; capable of interpreting data to make strategic decisions. AP proficiency (CPA, CLV, ROI) expected.
Ā· Excellent communicatorāable to craft compelling content in written and spoken form. Web3 language fluency (DeFi, tokenomics, DAO, NFT) is critical.
Ā· Self-starter who thrives in fast-paced, agile environments.
Nice-to-Have-
Ā· Experience with growth hacking or performance marketing strategies in Web3 (airdrops, token-based incentives, influencer or community campaigns).
Ā· Familiarity with on-chain analytics tools (e.g., Dune, Nansen) and marketing automation platforms.
Ā· SEO and SEM expertise tailored to Web3 audiences and niche-centric campaigns.
Why Join Us-
Ā· Competitive salary with token incentives
Ā· Work on pioneering Spatial AI and autonomous systems with a global, forward-thinking team.
Ā· High-impact role with ownership over brand, content, and communityāperfect for growth and crossover experience.
How to Apply-
Please send your resume, portfolio or work samples (campaigns, content, social posts), and a brief cover letter highlighting:
1. Your experience with marketing tools like Google Ads and Hootsuite (or others).
2. A successful social media or Web3 marketing campaign youāve managed.
3. Your engagement or contributions to Web3 communities.
Apply to: [email protected]
What does NFT mean?
NFT stands for non-fungible token
In the context of cryptocurrency, a non-fungible token is a unique digital asset (ussually an image) that represents ownership of a specific item, such as a work of art
Unlike cryptocurrencies like Bitcoin, which are interchangeable and can be divided into smaller units, non-fungible tokens are unique and cannot be divided or exchanged for other tokens on a one-to-one basis.
Can you make a career out of NFT?
Yes, it is possible to make a career out of NFTs
The NFT industry is rapidly growing, and as a result, there are many job opportunities emerging for individuals with a range of skills and expertise
Whether you are an artist, developer, marketer, analyst, or legal professional, there are many ways to get involved in the NFT industry and build a career
In addition, there are also many opportunities for entrepreneurs and investors to start their own NFT businesses or invest in NFTs
NFTs are being used in a variety of industries, from gaming to sports to music, and there are many opportunities to create new and innovative products and services using NFTs
To build a successful career in the NFT industry, it is important to stay up-to-date with the latest trends and developments, and to develop a strong network of contacts within the industry
You may also want to consider building your skills and expertise through training and education, such as online courses or workshops
Overall, the NFT industry offers many exciting opportunities for individuals who are passionate about digital art, blockchain technology, and innovation
With the right skills and expertise, you can build a rewarding and fulfilling career in this exciting field.
How do I start working with NFT?
If you're interested in working with NFTs, there are several steps you can take to get started:
- Build Your Network: Attend NFT events and join online communities to connect with others in the industry. This can help you build your network and learn about new opportunities.
- Create Your Own NFTs: If you're an artist or creator, consider creating your own NFTs and listing them for sale on a marketplace. This can be a great way to gain
- experience and build your portfolio.
- Educate Yourself: Begin by researching and learning about NFTs, including how they work, how they are created, and how they are used. There are many resources
- available online, such as blogs, forums, and tutorials, that can help you learn more about NFTs.
- Find Opportunities: Look for job postings and freelance opportunities related to NFTs. There are many NFT platforms, marketplaces, and companies that are hiring
- for various roles in the industry.
- Identify Your Skills: Think about your skills and experience, and consider how they might be useful in the NFT industry. For example, if you're an artist, you ,might consider creating your own NFTs, while if you're a developer, you might look for opportunities to work with NFT platforms.
What kind of job is in the NFT?
As a relatively new technology, there are several emerging NFT jobs within the NFT industry:
- NFT Analysts: Analysts research and analyze NFT market trends and provide insights to buyers and sellers.
- NFT Artist/Creator: Artists and creators are the driving force behind NFTs, and they are responsible for creating the unique digital content that is tokenized ,and sold as NFTs.
- NFT Consultants: Consultants provide advice and guidance to creators and platforms on best practices for creating, listing, and selling NFTs.
- NFT Legal Advisors: Lawyers are needed to navigate the legal complexities of NFTs, including issues related to intellectual property, copyright, and tax laws.
- NFT Marketing Specialists: Marketing specialists help creators and platforms to promote their NFTs and attract buyers.
- NFT Developers: Developers are responsible for creating the NFT platforms that allow creators to mint, list, and sell their NFTs.
- NFT Go-to-Market Specialist is a marketing professional who specializes in developing and executing strategies to bring NFTs to market. This role involves working closely with NFT creators, platforms, and marketplaces to develop marketing plans that promote NFTs and drive sales.