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Join Talent Pool
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We are seeking out a talented Product Marketing Director with a specific focus on DeFi:
- Deep understanding of major DeFi primitives, new dApps, and how their users engage with the product and communities
- Expert knowledge of DeFi's virtual and in-person activations (e.g., events, campaigns, etc.)
- Frequently uses DeFi products and is an early-adopter for new DeFi products
WHAT YOU WILL DO
- Collaborate with product and communications team to define, manage, and execute go-to-market strategies
- Optimize channel growth and customer acquisition strategies
- Develop and launch multiple campaigns that prime marketing funnels and maximize user acquisition
- Act as the "voice of customer" when collaborating with product, engineering and executive leadership
- Work with channel owners to define, manage and activate campaigns
- Drive "go to market" channels including paid, social, SEO, content, email, web, and PR
- Track the effectiveness of product marketing campaigns
- Recommend optimizations for operations systems/flows
- Manage launches for new product features and existing feature upgrades
- Ensure successful delivery of projects in collaboration with key stake holders
WHAT YOU WILL BRING
- 7+ years general marketing experience
- 4+ years of leading teams on tech product marketing campaigns
- knowledgable in blockchain technology and/or cryptocurrencies
- Google Marketing Platform
- MailChimp
- Performance analytics background
- Social Media: Twitter, Facebook, Instagram, LinkedIn
- Customer acquisition strategies. i.e. paid, SEO, social, web, eMail
- Experience in a high-growth environment
- Expert level target market research, messaging, and product launch experience
- Strong mediation and negotiation skills
- Superior writing, verbal and presentation skills
#LI-Remote #LI-PA1