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Product Marketing Manager — GTM Execution Support
We are looking for a highly organized, proactive, and curious Product Marketing Manager to support GTM execution for new product and feature launches. This role is ideal for someone interested in Binance, crypto, Web3, and financial products, with a strong sense of social media trends, internet culture, and younger user behavior across both English- and Chinese-language platforms.
Responsibilities
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Support GTM execution for new product and feature launches.
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Track campaign rollout across social, PR, KOL, community, and owned channels.
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Coordinate with internal teams on timelines, assets, and deliverables.
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Collect and summarize campaign data, user feedback, market discussions, and social sentiment.
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Prepare briefs, decks, reports, meeting notes, and tracking documents.
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Join brainstorms and contribute fresh perspectives from social media trends and younger user behavior.
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Support clear and engaging communication of the Binance story and brand narrative.
Requirements
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Background in Marketing, Communications, Business, Finance, or related fields preferred.
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Strong interest in Binance, crypto, Web3, and financial products.
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Good sense of English and Chinese social media trends and online culture.
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Organized, detail-oriented, and comfortable with documentation, reporting, and coordination work.
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Good English and Chinese communication skills.
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Curious, proactive, reliable, and willing to learn.
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Relevant internship, project, or work experience in marketing, communications, content, social media, or campaign support is a plus.
What does a blockchain developer do?
A blockchain developer is a software developer who specializes in the development of applications that make use of blockchain technology
Some of the responsibilities of a blockchain developer may include:
- Designing and implementing smart contracts.
- Creating and maintaining the infrastructure that supports the blockchain network, and developing user-facing applications that make use of the blockchain.
- Additionally, a blockchain developer may also be responsible for researching and staying up-to-date with the latest developments in blockchain technology, in order to ensure that their applications are secure and efficient.