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This job is closed
Vibrant storytellers and Chainalysis evangelists, our Marketing team leverages cutting edge research, real customer success stories, and the infinite possibilities in between to drive expansion around the world. We’re the connectors and facilitators for key players in the cryptocurrency industry.
The Content Marketing Manager will help us increase and amplify our storytelling efforts. We regularly publish material of interest to our audience in the Public and Private sectors, drawing on our proprietary blockchain data and research, as well as commenting on regulatory developments, market trends, and other news stories relevant to the industry. With so much data to draw on and so many topics to cover, we need a new team member who can write, edit, and publish cryptocurrency stories that matter to Chainalysis prospects and customers Government, Finance, and the Cryptocurrency industry. We’ll measure success for this role based on their ability to expand and engage our audience in those verticals.
The Content Marketing Manager understands how to showcase Chainalysis’ products, proprietary research, and company to audiences across Public and Private Sectors. In addition to writing and editing, they’ll manage their own content projects from beginning to end, engaging with stakeholders across our organization including members of our sales, research, product, and professional services teams. Their projects will include data-driven research, thought leadership, case studies, and more.
In a year, you’ll know you’ve been successful if you’ve:
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Expanded the number of stories we publish per quarter
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Generated engagement and leads in our key customer verticals
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Published stories that get media attention and help drive the conversation in the cryptocurrency and cybersecurity industries
A background like this helps:
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Experience consistently publishing impactful written content on the internet
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Ability to work with data and incorporate it into stories
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Experience in the cryptocurrency and cybersecurity industries
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Experience in B2B marketing or journalism
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You’re a self-starter whose writing portfolio exemplifies a keen eye for detail, collaboration and ideally, a knack for emerging technologies
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You know how to build relationships across teams to quickly establish credibility and rapport with your key stakeholders
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Highly organized but willing to adjust direction when necessary
#LI-DP1 #LI-Remote
What does a content marketer do?
A content marketer is responsible for creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience
The goal of a content marketer is to drive profitable customer action through the creation and distribution of content that educates, entertains, or inspires the target audience
Content marketers often work with a variety of content formats, including blog posts, social media posts, videos, podcasts, ebooks, and more
They may also be responsible for creating and managing a content calendar, researching and writing content, optimizing content for search engines, and measuring the effectiveness of their content through analytics
In addition to creating and distributing content, content marketers may also be responsible for developing and implementing content marketing strategies and campaigns, working with internal teams and external partners, and collaborating with other marketing professionals to ensure that content aligns with the overall marketing goals of the organization.