Crypto Marketing Jobs

Aztec Labs is looking for a Chief Marketing Officer (CMO) to spearhead the development and execution of our marketing strategy to enhance brand awareness, drive user adoption, and foster community engagement. This executive-level role requires a blend of analytical prowess, creative vision, and a profound understanding of privacy-oriented blockchain technologies.

Aztec Labs is building Aztec Network, a complex and ambitious privacy-first Layer 2. This person must have:

• Strong technical aptitude: not a coder but fluent in speaking to product managers and engineers in crypto

Crypto nativity: “gets” culture within crypto andTrustworthiness and integrity: you are inheriting a high-performing team of IC’s including a Head of Marketing, Creative Director, Technical Writer, Community Manager and Social Manager, in addition to systems and processes. Candidates must have the maturity and wherewithal to come in, build trust quickly, learn Aztec’s systems, and oversee the big picture

Key Responsibilities:

• Manage an excellent team of direct reports, earning trust and building effectiveness rapidly
• Develop and implement comprehensive marketing strategies in service of a mainnet go-to-market
• Own brand tone, positioning, and messaging
• Formulate a strong plan to make “number-go-up” on key KPI’s: specifically clicks to various landing pages; work with downstream teams (DevRel, Ecosystem) to optimize conversion of those clicks to core business drivers (developer count, chain usage)
• Collaborate with product development teams to align marketing strategies with product timelines and offerings
• Design and oversee digital campaigns across various channels (social media, email, SEO/SEM) to improve brand presence, awareness, and both developer and end-user engagement.
• Analyze market trends and competitor strategies to identify opportunities for growth and innovation
• Set, monitor, and report on team goals, including metrics and marketing effectiveness

What this role is NOT:

• Aztec is a lean team and this role does not have significant hiring leeway beyond our plan. This is not an “empire-building” role–the empire is ~built and now has to be managed to success

Must-haves:

• Proven experience as a CMO or in a similar leadership role in crypto
• Exceptional communication and leadership skills, capable of driving to consensus and fostering an environment of excellence
• Deep understanding of Ethereum and Layer 2’s
• Crypto-native
• Creativity and taste; track record of launching successful marketing campaigns in crypto that “get it”
• Strong analytical skills and data-driven thinking with proficiency in marketing metrics and analytics tools

Nice-to-haves:

• Past-life experience as a CMO or similar role in Web2 / tech
• Strong Twitter/X presence