Marketing Jobs in Web3

About D3:

D3 is building the world’s first purpose-built blockchain for DomainFi—bringing domain tokenization and DeFi primitives to a massive, rapidly growing $350B+ real-world asset class. We’re revolutionizing how existing and future domain names are owned, traded, and leveraged in the digital economy.

Our elite team is stacked with industry veterans who have spent the last three decades shaping the internet, from pioneering domain name monetization to architecting key internet protocols to launching and running major TLDs like .xyz, .inc, .tv, and .link. With a proven track record of innovation and success, we’re now redefining what’s possible in the domain space.

We recently closed a $25M Series A led by Paradigm - one of the best investors in the industry. This will help fuel our mission to bring domains fully on-chain and unlock new financial possibilities for one of the internet’s most valuable asset classes.

We’re based in Los Angeles, with team members all over the world. We’re looking for driven, talented builders to help build a trillion-dollar DomainFi economy. Join us!

Job Overview:

We are looking for a Social Marketing Lead to drive our brand presence and community engagement to engage audiences in both the internet domain industry and the Web3 and crypto space. This role is pivotal in shaping our social media strategy, growing our online communities, and amplifying our thought leadership in DomainFi innovation. You will work cross-functionally with content, product, business development, and growth teams to execute campaigns that increase brand awareness, user engagement, and conversion around D3’s brand and products.

Key Responsibilities:

• Develop and execute a social media strategy tailored for our target audiences across platforms like Twitter, Discord, Telegram, and LinkedIn.
• Create and manage compelling, on-brand social content that educates, engages, and builds trust within the crypto community.
• Grow and nurture online communities by fostering discussions, responding to trends, and collaborating with influencers, ambassadors, and partners.
• Monitor analytics and insights to refine strategies, measure success, and drive continuous improvement.
• Stay ahead of Web3 trends by identifying new opportunities for engagement, partnerships, and campaign activations.

Qualifications:

• 5+ years of experience in a leadership role in social media marketing, community management, or digital marketing, preferably in Web3, crypto, or fintech industries.
• Proven track record of growing and managing online communities in Web3, demonstrating acquisition, engagement, and retention of communities scaling from 10,000s to 100,000s of engaged subscribers across multiple channels including X/Twitter, Telegram, Discord, Tiktok, and/or Instagram.
• Deep understanding of the crypto ecosystem, blockchain technologies, NFTs, DAOs, and DeFi in order to create engaging content and communications.
• Experience executing data-driven social strategies, tracking KPIs, and using tools including Twitter Analytics, Kaito, Google Analytics, Buffer, and Discord platforms.
• Strong written, graphical, and verbal communication skills, with the ability to simplify complex concepts for diverse audiences in an authentic yet educational manner. This ranges from copywriting to graphic design to video editing to generate content to influence the audience where they are.

Nice to haves:

• Experience collaborating with influencers and KOLs (Key Opinion Leaders) in Web3.
• Familiarity with Web3-native content distribution channels like Lens Protocol, Farcaster, or Mirror.xyz.
• Working knowledge of internet domain infrastructure and DNS
• Experience running paid social media campaigns in the Web3 space.

Why D3, Why Now?

Ground-Floor Growth, Learning, and Impact: D3 is your chance to dive headfirst into an ultra-early-stage company where every move you make truly matters. You’ll have the opportunity to sharpen your skills, expand your expertise, and shape the foundation of something groundbreaking. Almost everything we’re building today at D3 is “zero-to-one,” meaning you’ll be among the first to craft, refine, and launch key initiatives that define our future success.

Strong, Proven Leadership: At D3, you’ll work alongside industry visionaries who have been there, done that, and are ready to do it again—only bigger. Our leadership team brings veteran industry experience, sharp insights, and a relentless drive to do big things across every function at D3. You’ll gain invaluable mentorship, develop a high-impact mindset, and be challenged to grow in ways you never imagined.

Unique Market Positioning – We’re pioneering at the intersection of internet infrastructure, real-world assets, and blockchain communities, creating solutions that redefine what’s possible in Web3. If you want to push boundaries, solve complex problems, and be part of a team that’s shaping the future of the Internet, D3 is the place to do it.