Marketing Jobs in Web3

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Job Position Company Posted Location Salary Tags

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Senior Marketing Manager

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Marketing Automation Specialist

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$32k - $58k

Marketing Director

Libre Capital

This job is closed

About the Company
Libre is dedicated to designing and developing a blockchain-based protocol that eliminates inefficiencies in legal, financial, and operational workflows for private markets. We go beyond tokenization by enabling seamless on-chain access to private markets—regardless of the end-user platform or public network. Our product focus is to tokenize funds on a blockchain infrastructure, paving the way for future composability of digital security assets with institutional on-chain services such as collateralized lending and secondary trading. 

 

Role Overview:
We are seeking a visionary Marketing Director to lead our brand, growth, and community engagement initiatives in the fast-evolving blockchain industry. The ideal candidate will possess a deep understanding of Web3, crypto, and decentralized technologies, as well as proven expertise in developing and executing impactful marketing strategies that drive user adoption, investor confidence, and brand authority. This role requires a blend of strategic planning, creative storytelling, and data-driven decision-making to position Libre Capital as a market leader. In addition, the candidate must have experience working in the Web3 space with blockchain protocols and a track record of launching digital tokens or token projects. The Marketing Director, together with the Commercial Director, will be actively involved in token round execution, ensuring clear alignment between marketing and investor relations efforts. 


Key Responsibilities: 

  • Strategy & Leadership: Develop and implement a holistic marketing strategy that aligns with the company’s mission and business objectives. 
  • Brand Development: Establish and manage a strong, consistent brand presence across all marketing channels. 
  • Community Engagement: Grow and nurture a passionate community of users, developers, and investors through targeted campaigns, social media, and events. 
  • Content & Storytelling: Craft compelling narratives around our blockchain solutions, ensuring clarity in a complex industry.
  • Growth Marketing: Leverage digital marketing, SEO, paid campaigns, and data analytics to drive user acquisition and retention. 
  • Token Funding Rounds: 
    • Develop and execute marketing strategies to generate awareness and investor interest during token sales and funding rounds.
    • Demonstrate a deep understanding of KOL and Echo rounds. 
    • Collaborate closely with the Commercial Director to align marketing initiatives with investor outreach, fundraising objectives, and strategic partnerships. 
    • Craft compelling messaging and promotional campaigns to highlight the value proposition of the token. 
    • Coordinate PR, social media, influencer marketing, and community engagement to maximize visibility and credibility before and during the token round. 
    • Ensure compliance and alignment with legal, regulatory, and investor communication best practices. 
  • Partnerships & Collaborations: Identify and develop strategic marketing partnerships within the Web3 ecosystem. 
  • Investor & Public Relations: Work closely with the executive team to communicate effectively with stakeholders, media, and industry influencers.
  • Product Marketing: Align marketing efforts with product roadmaps to ensure effective go-to-market strategies for new features and releases.
  • Performance Analytics: Track, measure, and optimize marketing efforts using data-driven insights.
  • Team Leadership: Build and mentor a high-performing marketing team, fostering innovation and excellence. 

Essential Skills & Experience: 

  • 7+ years of experience in marketing, with at least 3 years in a senior leadership role. 
  • Strong understanding of blockchain, cryptocurrencies, and Web3 technologies, including direct experience working with blockchain protocols. 
  • Proven track record of building and executing successful marketing campaigns in fast-paced, high-growth environments. 
  • Experience in digital marketing, content marketing, SEO, and performance analytics. Demonstrated experience in driving digital token launch projects. 
  • Strong leadership and team management skills. 
  • Ability to translate complex technical concepts into clear and compelling messaging. 
  • Excellent communication skills and experience managing PR and community relations. 
  • Data-driven mindset with expertise in growth hacking and user acquisition strategies. Passion for emerging technologies and the future of decentralized applications. 

Desirable Attributes: 

  • Previous experience in a blockchain or crypto startup. 
  • Familiarity with tokenomics and community-driven incentive structures. 
  • A well-established network within the blockchain industry, including media contacts and key opinion leaders (KOLs). 
  • Understanding of regulatory considerations in blockchain marketing. 

Why Join Us? 

  • Be part of an innovative, high-growth People First tech startup. 
  • Opportunity to work closely with leadership and gain diverse experience. 
  • Competitive salary, benefits, and potential equity options. 
  • Fast-paced and dynamic work environment with a strong team culture. 
  • Opportunity to shape the brand and growth trajectory of a pioneering blockchain company. 

What does a marketing manager in web3 do?

A marketing manager in web3 is responsible for promoting and selling products or services in the decentralized web, also known as web3

Overall, a marketing manager in web3 plays a critical role in helping organizations succeed in this rapidly evolving and innovative space

This involves developing and implementing marketing strategies that are tailored to the unique characteristics of web3, such as the use of blockchain technology and decentralized networks

Some specific tasks that a marketing manager in web3 might be responsible for include:

  • Developing and executing marketing campaigns to promote products or services in web3
  • Identifying target markets and customer segments within the web3 ecosystem
  • Managing relationships with partners and stakeholders within the web3 community
  • Analyzing market trends and consumer behavior in web3
  • Monitoring and reporting on the effectiveness of marketing efforts in web3
  • Collaborating with other teams, such as product development and sales, to ensure that marketing efforts align with business objectives