Marketing Jobs in Web3

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Ellipsis Labs
$150k - $200k
NY New York USA

Ellipsis Labs is a profitable, venture-backed New York-based startup building sustainable and efficient DeFi protocols on high-throughput decentralized infrastructure. Our long-term goal is to build a better financial system.

Our flagship product, Phoenix Perpetuals, brings professional-grade perpetual futures to Solana. Building on our experience developing efficient markets, Ellipsis Labs also operates SolFi, a proprietary automated market maker that provides efficient liquidity for key trading pairs. Our foundational product, Phoenix Legacy, is a limit order book on the Solana blockchain that established our expertise in operating high-performance markets. Combined, these products have facilitated over $285B in trading volume across Solana markets.

Ellipsis Labs is seeking a marketer to own and grow our brand presence across social media, content, and community. This is a role for someone who moves fast, has strong creative instincts, and wants to build something from the ground up.

In this role, you will:

  • Own Ellipsis Labs' social media presence end-to-end, including strategy, content creation and performance across X, Telegram, and other relevant channels

  • Produce high-quality content independently, including motion graphics, short-form video and written copy, using modern creative tools

  • Develop and track KPIs for growth and engagement, and use that data to sharpen strategy over time

  • Plan and execute marketing campaigns around product launches, partnerships, and ecosystem events

  • Represent Ellipsis Labs at industry events and in external conversations, with the presence and confidence to command a room

  • Collaborate closely with engineering and product to translate technical concepts into compelling content for a crypto-native audience

  • Support partnership and community initiatives, contributing to how we show up across the DeFi ecosystem

Qualifications

Required

  • Demonstrated experience running social media for a brand, project, or product

  • Familiarity with DeFi: you understand how protocols work, what traders care about, and how to speak to crypto-native audiences

  • Strong design skills, motion, graphic or both, with a portfolio that shows what you can do

  • Ownership mindset: you see projects through from idea to execution without needing to be managed

  • Metrics-driven: you think in terms of KPIs even when none exist yet, and you push to create them

  • Comfortable with AI-native workflows and actively using modern tools to move faster and produce better work

  • Compelling communicator in writing and in person

Preferred

  • Experience with or fluency in perpetual futures and on-chain trading

  • Event planning experience

  • Copywriting background

  • Existing presence or network in the Solana or broader DeFi ecosystem

  • Experience at a DeFi protocol, crypto exchange, or trading firm

What does a marketing manager in web3 do?

A marketing manager in web3 is responsible for promoting and selling products or services in the decentralized web, also known as web3

Overall, a marketing manager in web3 plays a critical role in helping organizations succeed in this rapidly evolving and innovative space

This involves developing and implementing marketing strategies that are tailored to the unique characteristics of web3, such as the use of blockchain technology and decentralized networks

Some specific tasks that a marketing manager in web3 might be responsible for include:

  • Developing and executing marketing campaigns to promote products or services in web3
  • Identifying target markets and customer segments within the web3 ecosystem
  • Managing relationships with partners and stakeholders within the web3 community
  • Analyzing market trends and consumer behavior in web3
  • Monitoring and reporting on the effectiveness of marketing efforts in web3
  • Collaborating with other teams, such as product development and sales, to ensure that marketing efforts align with business objectives