Marketing Jobs in Web3

Project description

You’ll work with the Braintrust Marketing team, using data and experimentation to supercharge our network growth. You’ll help manage talent acquisition, conversion, A/B testing, and reporting.

This position will run iterative tests throughout the funnel, and use the results to craft updates that lift key performance metrics. You’ll use data and optimization tools to gain insights and iterate to improve campaign success metrics, helping us better target and convert our audience.

Responsibilities

• Develop and execute email marketing strategies for talent acquisition
• Establish A/B and multivariate testing agendas to test subject lines, content, cadence and segmentation to constantly improve results
• Manage and test landing pages; track engagement and experiment to optimise
• Measure results, analyse data and effectively communicate the impact of campaigns
• Develop ad copy, deploy and optimise paid marketing campaigns
• Work with the Braintrust team to assist in daily operations and respond where support is needed

About you

• You love to solve difficult problems and care about driving business impact
• You excel at exploring multiple solutions and knowing when to use your expertise to choose the best path forward
• You possess a high sense of project ownership and drive to exceed goals from traffic to conversion

Required experience

• 4+ experience with digital marketing initiatives, email marketing, SEO/SEM, web analytics and tracking or social media marketing
• Experience with creative, clever and concise copywriting
• Experience with email and marketing automation systems (Mixmax/Outreach/Salesloft, HubSpot, Active Campaign and Zapier are ideal)

About Braintrust

We’re creating a new marketplace business model that is owned and operated by the community and powered by a blockchain token.

• Founded by two serial entrepreneurs with multiple exits, Adam Jackson and Gabriel Luna-Ostaseski.
• We have 30+ Fortune 1,000 customers including Nestle, Porsche, Deloitte + more
• We’ve just raised $25M in funding from IDEO, True Ventures, Homebrew, ACME + more
• $100M of BTRST was just purchased by Coatue and Tiger Global to fuel community-led innovation
• We’ve been featured in The New York Times, Fortune, The Wall Street Journal + more

Make an Impact

• We’re not going after a small problem or a small market. We’re creating a new economic model for how work gets done globally.
• We believe talent is everywhere but opportunity is not; our ambition is to spread economic opportunity more equitably around the world.
• At Braintrust, the work you do will help accelerate innovation for enterprises, and make a difference in the lives of freelancers.

Hop on the Rocketship

• In 2020, we outpaced our growth projects by 300%
• Freelancers are making $1M a month via Braintrust and will be making $10M a month by end of this year
• Harvard Business School wrote a case study on our new business model.

Team and Culture

• We are a mission driven culture composed of ambitious, creative and hard working people.
• We started and will always be a fully distributed company across 15 different countries.