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RoofStacks
Head of Marketing
İstanbul
GoArt – Marketing /
Full Time /
On-site
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GoArt Worlds offers immersive metaverse experiences in AR, location based AR and virtual spaces. You can connect with friends, fans, communities worldwide in visually stunning, immersive 3D spaces. Participants can discover GoArt Worlds and brand portals to earn MTEs and loyalty points as well as attend events and location based events of GoArt Metaverse and brands. With custom avatars, participants can connect their cryptocurrency wallet, collect in-game items, wearable NFTs and Brand Promo Code NFTs.
We help brands generate brand awareness and increase engagement with their content and products by providing an exciting experience that attracts participants and keeps them entertained throughout their visit. Brands can promote physical products and generate demand for in-real-life sales. With this strategy, brands are leveraging the GoArt Worlds as another channel for promoting their products.
Responsibilities
· Develop and implement long- and short-term marketing strategies with a focus on the gaming sector and immersive AR experiences.
· Optimize the brand’s digital presence through effective use of digital marketing channels such as social media, influencer marketing, email campaigns, and content creatin.
· Design and execute campaigns tailored to gaming communities, leveraging data-driven insights to measure, analyze, and optimize campaign performance.
· Manage relationships with gaming influencers, platforms, and external agencies to ensure timely and effective execution of marketing strategies.
· Stay updated with gaming industry trends, monitor competitor strategies, and apply innovative marketing techniques to differentiate the brand.
· Lead brand management activities, including community engagement, press release distribution, and sponsorships or partnerships for gaming events.
· Foster team development, provide guidance on creative gaming campaigns, and lead by example.
Qualifications
· A university degree in Marketing, Communications, or a related field.
· Minimum of 5 years of experience in the gaming industry.
· In-depth knowledge of the gaming market, trends, and consumer behavior
.· Expertise in digital marketing, social media, content marketing, and performance marketing tailored to gaming audiences.
· Strong experience in agency and campaign management within the gaming sector.
· Creative and analytical thinking, with proven experience in using metrics and analytics to drive successful campaigns.
· Leadership experience with strong team management and excellent communication skills.
· Advanced proficiency in English.
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What does a marketing manager in web3 do?
A marketing manager in web3 is responsible for promoting and selling products or services in the decentralized web, also known as web3
Overall, a marketing manager in web3 plays a critical role in helping organizations succeed in this rapidly evolving and innovative space
This involves developing and implementing marketing strategies that are tailored to the unique characteristics of web3, such as the use of blockchain technology and decentralized networks
Some specific tasks that a marketing manager in web3 might be responsible for include:
- Developing and executing marketing campaigns to promote products or services in web3
- Identifying target markets and customer segments within the web3 ecosystem
- Managing relationships with partners and stakeholders within the web3 community
- Analyzing market trends and consumer behavior in web3
- Monitoring and reporting on the effectiveness of marketing efforts in web3
- Collaborating with other teams, such as product development and sales, to ensure that marketing efforts align with business objectives