| Job Position | Company | Posted | Location | Salary | Tags |
|---|---|---|---|---|---|
Presto | APAC | $91k - $96k | |||
Fireblocks | Remote | $145k - $190k | |||
Fireblocks | Remote | $145k - $190k | |||
Fireblocks | Remote | $180k - $230k | |||
| Learn job-ready web3 skills on your schedule with 1-on-1 support & get a job, or your money back. | | by Metana Bootcamp Info | |||
Fireblocks | Remote | $36k - $65k | |||
Superstate | New York, NY, United States | $39k - $45k | |||
Gate | South East Asia | $36k - $108k | |||
Binance | Asia |
| |||
Crypto.com | Singapore, Singapore | $39k - $45k | |||
Crypto.com | London, United Kingdom | $32k - $58k | |||
Crypto.com | Singapore, Singapore | $32k - $58k | |||
Crypto.com | Los Angeles, CA, United States | $72k - $95k | |||
Hike | Remote | $54k - $90k | |||
Fireblocks | Remote | $120k - $158k | |||
MoonPay | London, United Kingdom | $54k - $70k |
Growth Marketing Lead
Responsibilities
- Define and lead Flipster’s global growth marketing strategy across acquisition, lifecycle (CRM), and organic channels, aligning with company goals and product roadmap
- Own performance across paid channels and lifecycle campaigns, setting KPIs and budget allocation to drive scalable, efficient user growth
- Lead, mentor, and scale a high-performing team across performance marketing, CRM, and SEO, fostering a culture of accountability, experimentation, and continuous improvement
- Oversee campaign execution and growth experiments, ensuring alignment across marketing, product, and creative teams
- Develop and manage a data-driven growth operating model, including forecasting, funnel metrics, attribution, and performance dashboards
- Collaborate closely with Product, Design, and Engineering to optimize user journeys and conversion flows from acquisition through retention
- Lead SEO strategy in partnership with content and technical teams to grow qualified organic traffic and visibility
- Drive cross-functional initiatives and go-to-market strategies that support user acquisition, retention, and trading volume growth
Qualifications
- 6+ years of experience in growth, performance, or lifecycle marketing, including 3+ years in a lead managerial position
- Proven success leading multi-functional growth teams across paid acquisition, CRM, and SEO, preferably in crypto, fintech, or Web3
- Demonstrated ability to manage significant growth budgets and deliver measurable ROI
- Strong leadership and team development skills, with experience building and scaling marketing teams in high-growth environments
- Deep understanding of funnel metrics, experimentation frameworks, attribution models, and performance analytics
- Familiarity with tools such as Google Analytics, Amplitude, and Iterable or similar CRM platforms
- Excellent collaboration and communication skills across technical and non-technical stakeholders
- Fluent in English; Mandarin or another APAC language is a strong plus
Hiring Process
- CV/ Resume Submission
- 1st round interview
- 2nd round interview
- Home assessment
- C - level interview
What does a marketing manager in web3 do?
A marketing manager in web3 is responsible for promoting and selling products or services in the decentralized web, also known as web3
Overall, a marketing manager in web3 plays a critical role in helping organizations succeed in this rapidly evolving and innovative space
This involves developing and implementing marketing strategies that are tailored to the unique characteristics of web3, such as the use of blockchain technology and decentralized networks
Some specific tasks that a marketing manager in web3 might be responsible for include:
- Developing and executing marketing campaigns to promote products or services in web3
- Identifying target markets and customer segments within the web3 ecosystem
- Managing relationships with partners and stakeholders within the web3 community
- Analyzing market trends and consumer behavior in web3
- Monitoring and reporting on the effectiveness of marketing efforts in web3
- Collaborating with other teams, such as product development and sales, to ensure that marketing efforts align with business objectives