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| Job Position | Company | Posted | Location | Salary | Tags |
|---|---|---|---|---|---|
Ethena Labs | Remote | $90k - $100k | |||
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|
Ethena Labs
$90k - $100k estimated
Marketing Lead
FIVA Remote
External Projects in the Ethena Chain Ecosystem – FIVA /
Globally Remote /
Remote
Apply for this job
FIVA is a DeFi protocol on TON that helps users earn more from their crypto. We're making yield management simple and efficient for everyone. Backed by major players in the TON ecosystem, we're on a mission to reshape how people earn passive income in crypto.
We are looking for a Marketing Lead to drive our day-to-day marketing operations. You'll work directly with the CMO to execute our marketing strategy and manage various initiatives. The role involves coordinating multiple projects, from content creation to community events, while ensuring everything aligns with our protocol's growth goals.
Responsibilities:
- Execute and optimize marketing campaigns across different channels
- Coordinate content creation with writers, designers, and SM team
- Manage our event presence (AMAs, Twitter Spaces, community calls)
- Track campaign performance and prepare reports
- Oversee content calendar and marketing timelines
- Coordinate with external marketing partners and agencies
- Help develop marketing materials for new protocol features
- Ensure consistent messaging across all channels
Requirements:
- Fluent in English
- Experience in crypto/DeFi marketing
- Strong project management skills
- Understanding of DeFi concepts and yield mechanics
- Experience coordinating multiple team members
- Ability to analyze marketing metrics and adjust strategies
- Good eye for design and content quality
We're looking for a hands-on marketing professional who can turn strategy into action. You should be comfortable managing multiple projects while keeping everything aligned with our goals and brand voice.
thefiva.com is an equal opportunity employer.
Apply for this job
What does a marketing manager in web3 do?
A marketing manager in web3 is responsible for promoting and selling products or services in the decentralized web, also known as web3
Overall, a marketing manager in web3 plays a critical role in helping organizations succeed in this rapidly evolving and innovative space
This involves developing and implementing marketing strategies that are tailored to the unique characteristics of web3, such as the use of blockchain technology and decentralized networks
Some specific tasks that a marketing manager in web3 might be responsible for include:
- Developing and executing marketing campaigns to promote products or services in web3
- Identifying target markets and customer segments within the web3 ecosystem
- Managing relationships with partners and stakeholders within the web3 community
- Analyzing market trends and consumer behavior in web3
- Monitoring and reporting on the effectiveness of marketing efforts in web3
- Collaborating with other teams, such as product development and sales, to ensure that marketing efforts align with business objectives