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| Job Position and Company | Posted | Location | Salary | Tags |
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The Role:
As part of Alchemyâs communications team you will be in charge of one of the most important things in the company: how we tell our story to the world. You'll be responsible for creating and implementing our strategy for working with journalists, influencers, our partners, and social media. This is an opportunity to leave your fingerprints on creative and compelling campaigns that will help shape the narrative around Web3; your work here will be impactful. You will work hand-in-hand with Alchemyâs executive leadership and senior comms and marketing teams to secure opportunities to tell our story. It's important that you're able to work independently, take initiative, and are capable of both crafting and carrying out our communications process.
Responsibilities:
- Shape our narrative and how we present our product, company, and mission to the world
- Work closely with external partners and customers to do joint announcements, build case studies, and infuse their voices into our campaigns
- Translate the complexity of our product into concise pitches and stories that can be understood by audiences in and outside of the blockchain industry
- Develop and maintain relationships with reporters and influencers
- Write press releases, blog posts, partnership announcements and contribute to all our externally facing communication
- Manage and coordinate media appearances of our founders and other team members
What We're Looking For:
- Stellar written and verbal communication skills
- Strong understanding of the media landscape
- 3+ years of experience preferably with web3, technology, or b2b public relations and communications
- Experience developing media strategy for initiatives such as product announcements, proactive campaigns, executive thought leadership, etc.
- Ability to maintain media lists and comms activity trackers
- Experience in writing a variety of externally facing communications - blog posts, social media posts, press releases, joint partnerships announcements, etc.
- Proven success earning media results in business, tech and industry trade publications, with press relationships or recent coverage examples
- Experience at early stage startups and passion for blockchain/web3/crypto technologies a plus
- Web3 experience, a plus
- Founded a company or built side projects, a plus
- Experience in startups, a plus
What does a marketing manager in web3 do?
A marketing manager in web3 is responsible for promoting and selling products or services in the decentralized web, also known as web3
Overall, a marketing manager in web3 plays a critical role in helping organizations succeed in this rapidly evolving and innovative space
This involves developing and implementing marketing strategies that are tailored to the unique characteristics of web3, such as the use of blockchain technology and decentralized networks
Some specific tasks that a marketing manager in web3 might be responsible for include:
- Developing and executing marketing campaigns to promote products or services in web3
- Identifying target markets and customer segments within the web3 ecosystem
- Managing relationships with partners and stakeholders within the web3 community
- Analyzing market trends and consumer behavior in web3
- Monitoring and reporting on the effectiveness of marketing efforts in web3
- Collaborating with other teams, such as product development and sales, to ensure that marketing efforts align with business objectives