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Sorare | New York, NY, United States |
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This job is closed
Sorare is at the intersection of sports, gaming, and NFT collectibles. Through tradable digital cards, Sorare is designing a collective fantasy sports experience where you can manage your favorite players, hone your passion to earn prizes, and be part of a thriving community. Anyone, anywhere, can connect with the game on Sorare. The company's mission is to build "the game within the game" and to give fans, players and clubs the platform to celebrate, share, and own your game.
Founded in 2018, Sorare has seen tremendous growth. The platform has a card sales volume of over $400M since January 2021 (up from $8M in sales in 2020) and now has exclusive partnerships with over 250 football (soccer) clubs, the MLB & MLBPA, and the NBA & NBPA. Sorare is trusted by a world-class team of investors including Softbank, Benchmark, Accel Partners, athletes such as Serena Williams and Kylian Mbappé, and key tech investors such as Alexis Ohania - all who believe in the future of integrating NFTs with Gameplay.
As a Growth Marketing Manager, you will play a key role in building out Sorare's media strategy within our global marketing organization. This is a unique opportunity focusing on how to best drive marketing strategy execution alongside our overall media spend, with a focus on US sports leagues. You will work cross-functionally with both external agencies, as well as various internal departments. This is a newly created position with limitless room for growth, and opportunity to make an immediate impact!
Responsibilities
- Work both internally and externally with third party agency partners to create & oversee the Sorare media marketing strategy
- Own relationships with third party agencies spanning marketing, media buying and creative agencies
- Source, evaluate and onboard multiple external agencies to drive execution on the Sorare media marketing strategy
- Partner with the Business Development team on the ongoing relationship with both the NBA, MLB and future US sports leagues
- Own the end to end marketing strategy with our US partners; spanning spend, campaign strategy, creative, timeline and execution
- Track and report out on campaign progress; using these learnings to identify and advise on future marketing spend
- Work internally to develop relevant KPIs and objectives for the marketing organization to best track ROI and direct future efforts
- Manage and allocate budgets for each US sport vertical in conjunction with the respective GM and other relevant internal stakeholders
- 5-8+ years of experience working within a growth, digital, or media focused marketing role
- Experience with sports specific media buying is a plus
- Proven ability to manage large annual marketing budgets to drive ROI for a consumer facing product
- Experience sourcing, onboarding, and managing both media buying agencies as well as creative agencies
- Expertise in affiliate based marketing
- Ability to define KPIs and communicate to both internal stakeholders as well as external clients
- White glove approach to client relationship management
- Excellent written and verbal communication
- Health Care: Great medical, dental, and vision insurance coverage
- Wellness Benefit: Sorare contributes to employees wellness (gym membership or ClassPass)
- Commuter Benefits: Sorare contributes to the cost of your commute
- Latest Tech: Sorare provides equipment such as monitors, computer, headphones, etc
- At-Home Work Station: Sorare covers the cost of an at home set up
- Lunch: Sorare will contribute to their employees lunch expenses
- Time Off: For US employees, we offer unlimited paid time off in addition to observed company holidays. For French employees, we offer 5 weeks of paid holidays per year in addition to the national holidays
As we are an international company, please note we speak English in the workplace. Please apply for the role with an English CV so we can process your application.
What does NFT mean?
NFT stands for non-fungible token
In the context of cryptocurrency, a non-fungible token is a unique digital asset (ussually an image) that represents ownership of a specific item, such as a work of art
Unlike cryptocurrencies like Bitcoin, which are interchangeable and can be divided into smaller units, non-fungible tokens are unique and cannot be divided or exchanged for other tokens on a one-to-one basis.
Can you make a career out of NFT?
Yes, it is possible to make a career out of NFTs
The NFT industry is rapidly growing, and as a result, there are many job opportunities emerging for individuals with a range of skills and expertise
Whether you are an artist, developer, marketer, analyst, or legal professional, there are many ways to get involved in the NFT industry and build a career
In addition, there are also many opportunities for entrepreneurs and investors to start their own NFT businesses or invest in NFTs
NFTs are being used in a variety of industries, from gaming to sports to music, and there are many opportunities to create new and innovative products and services using NFTs
To build a successful career in the NFT industry, it is important to stay up-to-date with the latest trends and developments, and to develop a strong network of contacts within the industry
You may also want to consider building your skills and expertise through training and education, such as online courses or workshops
Overall, the NFT industry offers many exciting opportunities for individuals who are passionate about digital art, blockchain technology, and innovation
With the right skills and expertise, you can build a rewarding and fulfilling career in this exciting field.
How do I start working with NFT?
If you're interested in working with NFTs, there are several steps you can take to get started:
- Build Your Network: Attend NFT events and join online communities to connect with others in the industry. This can help you build your network and learn about new opportunities.
- Create Your Own NFTs: If you're an artist or creator, consider creating your own NFTs and listing them for sale on a marketplace. This can be a great way to gain
- experience and build your portfolio.
- Educate Yourself: Begin by researching and learning about NFTs, including how they work, how they are created, and how they are used. There are many resources
- available online, such as blogs, forums, and tutorials, that can help you learn more about NFTs.
- Find Opportunities: Look for job postings and freelance opportunities related to NFTs. There are many NFT platforms, marketplaces, and companies that are hiring
- for various roles in the industry.
- Identify Your Skills: Think about your skills and experience, and consider how they might be useful in the NFT industry. For example, if you're an artist, you ,might consider creating your own NFTs, while if you're a developer, you might look for opportunities to work with NFT platforms.
What kind of job is in the NFT?
As a relatively new technology, there are several emerging NFT jobs within the NFT industry:
- NFT Analysts: Analysts research and analyze NFT market trends and provide insights to buyers and sellers.
- NFT Artist/Creator: Artists and creators are the driving force behind NFTs, and they are responsible for creating the unique digital content that is tokenized ,and sold as NFTs.
- NFT Consultants: Consultants provide advice and guidance to creators and platforms on best practices for creating, listing, and selling NFTs.
- NFT Legal Advisors: Lawyers are needed to navigate the legal complexities of NFTs, including issues related to intellectual property, copyright, and tax laws.
- NFT Marketing Specialists: Marketing specialists help creators and platforms to promote their NFTs and attract buyers.
- NFT Developers: Developers are responsible for creating the NFT platforms that allow creators to mint, list, and sell their NFTs.
- NFT Go-to-Market Specialist is a marketing professional who specializes in developing and executing strategies to bring NFTs to market. This role involves working closely with NFT creators, platforms, and marketplaces to develop marketing plans that promote NFTs and drive sales.