SEO Jobs in Web3

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Job Position Company Posted Location Salary Tags

HoneyBricks

San Francisco, CA, United States

$72k - $110k

Tron

San Francisco, CA, United States

$54k - $90k

Demand.io

Los Angeles, CA, United States

$300k

metaschool

Singapore, Singapore

$54k - $85k

Single Grain | Start Growing

Los Angeles, CA, United States

$54k - $87k

BNB Chain Labs

London, United Kingdom

Trust Machines

New York, NY, United States

$81k - $100k

Ledger

Paris, France

$54k - $75k

Binance

Remote

Binance

Jakarta, Indonesia

Bitcoin Depot

Atlanta, GA, United States

$54k - $76k

Coins.ph

Singapore, Singapore

$54k - $87k

Bachi.Tech dba BitMart

Jersey City, NJ, United States

$54k - $75k

Webstacks

San Diego, CA, United States

$54k - $80k

Binance

Remote

HoneyBricks
$72k - $110k estimated
CA San Francisco US
Apply

HoneyBricks is looking for an experienced Content & SEO Marketing Manager to build a high performing content marketing channel for our target audience who are interested in real estate, crypto and wealth management. This role reports to the Head of Marketing.

Immediate Responsibilities

  • Plan, develop and execute a comprehensive SEO-powered content marketing strategy that drives key metrics across the customer lifecycle from awareness, acquisition, and customer engagement
  • Produce a wide range of content including blog articles, how-to guides, customer stories, email newsletters, community posts, and site copy
  • Create and manage an editorial calendar from content planning through production
  • Ensure all content is consistent with our brand voice, >
  • Consistently leverage data to uncover meaningful and actionable insights around how content is driving customer acquisition and conversion
  • Perform regular content audits for content gap analysis and uncover optimization opportunities
  • Coordinate outreach and external partnership efforts to optimize off-site SEO
  • Monitor and drive technical SEO enhancements across all SEO pages using tools like Ahrefs, Google Analytics, ContentHarmony, Screaming Frog, and Google Search Console
  • Monitor and report on SEO performance and trends to the company

Requirements
  • 3+ years in Content Marketing (fintech or real estate industry experience preferred)
  • 3+ years of SEO management experience for highly competitive keyword groups, with deep knowledge of SEO best practices and concepts
  • Excellent copywriting and storytelling skills
  • Strong understanding of the nuances between different customer personas and how to craft compelling messaging that speaks to them, their needs, and where our product fits in
  • Experience working with and coaching writers to deliver high quality content which meets or exceeds content brief specifications
  • Understanding how to drive value from and measure the impact of content
  • Ability to identify patterns in data, synthesize insights, and use them to make content and optimize conversion funnel
  • Experience in providing keyword research, forecasts, and performance reports around core SEO metrics, including backlinks, keyword ranking and traffic
  • Excited to learn about new personal finance topics, develop relevant sources and communicate consumer-first advice
  • Basic knowledge of blockchain, smart contracts, real estate, and decentralized finance
  • Experience and existing network within personal finance, real estate investment, and alternative investment platforms is a strong plus

Benefits
  • Play a foundational role in the company as we redefine real estate investing
  • Play a key role in the company's content strategy and creation as we redefine real estate investing
  • Leadership of a key content vertical at a high growth, venture backed company
  • A fast-paced culture open to new ideas and rapid iteration
  • Ability to help define a passionate, driven and accountable ‘remote-first’ culture
  • Start-up equity, competitive salary and benefits/perks

Is SEO a high paying job?

According to various salary reports, as of my knowledge cut-off in June 2023, SEO specialists in the United States might earn anywhere from $40,000 to $70,000 annually at the mid-level, with senior or specialized roles potentially reaching into six figures

These numbers can vary widely based on the aforementioned factors

SEO can be a well-paying field, but the salary for an SEO job can vary widely based on several factors, including the individual's experience, specialization, location, the size and industry of the employer, and the specific responsibilities of the role

For example:

  1. Entry-Level Positions: Those just starting in SEO may find that the initial salaries are more modest, reflecting the need for on-the-job training and experience building.
  2. Mid-Level and Experienced Professionals: With several years of experience and a track record of success in improving search rankings, an SEO professional can command a higher salary. Specializing in a particular aspect of SEO, such as technical SEO or link-building, can also increase earning potential.
  3. Management Roles: Those who move into leadership or management roles within SEO, overseeing teams, and developing strategy, can earn significantly higher salaries.
  4. Location: Salaries for SEO roles can vary based on geographic location, reflecting the cost of living and demand for SEO expertise in a given area. Generally, working in larger cities or tech hubs may offer higher pay.
  5. Freelance and Consulting Opportunities: SEO professionals who work as freelancers or consultants may have the potential to earn more, especially if they can build a strong client base. However, this path may also include additional uncertainties and responsibilities, like finding clients and managing a business.
  6. Industry and Company Size: Working in certain industries or for larger companies may result in higher salaries due to the greater resources and revenue potential associated with effective SEO.
  7. Performance Bonuses and Incentives: In some roles, compensation may be tied to performance metrics, such as improvements in search rankings, organic traffic growth, or other KPIs (Key Performance Indicators). Achieving or exceeding these targets may lead to bonuses or other financial incentives.

What does a SEO job do?

Search Engine Optimization (SEO) is a critical aspect of online marketing, and professionals who specialize in SEO are tasked with increasing a website's visibility in search engine results

An SEO job involves various responsibilities and tasks, and the primary goal is to improve a site's ranking for specific keywords or phrases relevant to the site's content or business

Here's what an SEO job typically involves:

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  • Keyword Research: Identifying the right keywords and phrases that potential customers might use to find products or services similar to those offered by the site.
  • On-Page Optimization: Ensuring that a website's structure, content, meta tags, and other on-page factors are optimized for relevant keywords. This includes optimizing HTML tags, using descriptive URLs, creating high-quality, relevant content, and more.
  • Off-Page Optimization: Building quality backlinks and employing other strategies to promote the website externally. This can involve outreach to other websites, creating valuable content that others want to link to, and engaging with social media.
  • Technical SEO: Working with the website's architecture to ensure it's easily crawlable by search engines. This may involve fixing broken links, improving page load times, implementing structured data, and ensuring the site is mobile-friendly.
  • Content Strategy: Planning and creating high-quality, engaging content that's relevant to the chosen keywords and provides value to readers. This often involves working closely with writers, designers, and other creative professionals.
  • Analytics and Reporting: Regularly monitoring and analyzing website performance and search rankings using tools like Google Analytics and Google Search Console. This includes tracking changes, identifying trends, and making adjustments as needed.
  • Competitive Analysis: Researching competitors and their SEO strategies to identify opportunities for improvement and ways to differentiate the site.
  • Local SEO: For businesses that operate in specific geographical locations, optimizing the site for local search can be an important focus. This includes creating and optimizing Google My Business listings and getting positive reviews.
  • Adherence to Guidelines: Ensuring all strategies and tactics comply with search engine guidelines to avoid penalties.
  • Ongoing Optimization: SEO is an ongoing effort, and continuous monitoring and tweaking are essential to keep up with changes in search engine algorithms and competitive landscapes.
  • Is SEO still a good career?

    Yes, SEO is still considered a good career as of my knowledge cut-off in September 2021, and it's likely to continue being valuable in the foreseeable future

    Here's why:

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  • Demand for Organic Traffic: Many businesses rely on organic search traffic as a significant source of leads and customers. As long as search engines play a central role in how people find information, products, and services online, there will be a need for SEO specialists to help businesses rank higher in search results.
  • Ongoing Evolution: Search engines continuously update and change their algorithms. SEO professionals who stay up to date with these changes can provide valuable services to help businesses adapt and maintain or improve their rankings.
  • Integration with Other Marketing Efforts: SEO doesn't operate in a vacuum; it's often integrated with content marketing, social media, paid advertising, and other online marketing strategies. This interconnectedness creates a robust and versatile career path with room for specialization or broad expertise.
  • Potential for Freelancing and Entrepreneurship: SEO skills are not only applicable in traditional employment settings but also lend themselves to freelance and consulting work. Many businesses, especially small and medium-sized ones, might not have in-house SEO experts and may prefer to hire freelance or agency support.
  • Continuous Learning: The ever-changing nature of SEO might be seen as a challenge by some, but for others, it represents an opportunity for continuous learning and professional growth. If you enjoy keeping up with the latest trends and technologies, SEO can be a stimulating field.
  • Positive Impact on ROI: Effective SEO can have a substantial positive impact on a business's return on investment (ROI), making it an attractive strategy for many organizations. Being able to demonstrate improvements in traffic, rankings, and conversions can make you a valuable asset to a team.
  • Diverse Opportunities: SEO expertise can open doors in various industries, from e-commerce to healthcare to entertainment. The principles of SEO apply across different sectors, providing a broad landscape of opportunities.