SEO Jobs in Web3

116 jobs found

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Job Position Company Posted Location Salary Tags

SEO Outreach Specialist

Binance

Asia

Binance Accelerator Program SEO Analyst 6 months

Binance

New York, NY, United States

Senior Web Developer SEO

Crypto.com

Hong Kong, Hong Kong

$85k - $120k

Head of SEO

OKX

Singapore, Singapore

$76k - $120k

SEO PPC specialist

MultiversX

Europe

$45k - $80k

Senior SEO Analyst

Crypto.com

United States

$74k - $84k

SEO Manager

Single Grain | Start Growing

Los Angeles, CA, United States

$25k - $80k

SEO Content Strategist Investing Crypto

Forbes

Jersey City, NJ, United States

$85k - $92k

SEO Content Manager

Alchemy

San Francisco, CA, United States

$10k - $40k

Sr. Technical SEO Manager

Bitpanda

New York, NY, United States

$85k - $107k

Content SEO Manager

ZKX

Singapore, Singapore

$63k - $100k

Content Executive KnownOrigin

eBay

Manchester, United Kingdom

$88k - $150k

Technical SEO Lead

Ledger

London, United Kingdom

$90k - $100k

Senior Product Manager SEO Growth

OKX

Singapore, Singapore

$81k - $100k

SEO Specialist

BNB Chain Labs

London, United Kingdom

$54k - $90k

SEO Outreach Specialist

Binance

This job is closed

SEO & Outreach Specialist

Asia /
Marketing – Marketing /
Full-time: Remote
/ Remote

Apply for this job
Binance is the leading global blockchain ecosystem and cryptocurrency infrastructure provider whose suite of financial products includes the world’s largest digital-asset exchange.
Our mission is to accelerate cryptocurrency adoption and increase the freedom of money.

If you’re looking for a fast-paced, mission-driven organization where opportunities to learn and excel are endless, then Binance is the place for you.


Binance is hiring a dedicated and talented SEO and Outreach Specialist. This position will be responsible for identifying and executing opportunities to improve Binance’s visiblity through outreach and engagement with current and future partners. 

Success in the role will ultimately be demonstrated through growing binance.com domain authority, as well as increasing exposure for, and driving traffic and user acquisition for binance.com. As this role relies on developing relationships with various external partners, superb written communication and responsiveness, as well as an entrepreneurial spirit are key traits. 

The SEO and Outreach Specialist should have working knowledge and experience with inbound link building strategies and be well rounded with all digital marketing channels and their interdependencies. Familiarity with and enthusiasm for blockchain and cryptocurrency is a plus. This position offers the opportunity to deepen valuable digital marketing skills using cutting-edge tools and tech as a part of a high-performing team supporting a fast-paced, exciting business. 

Responsibilities

    • Work as part of the SEO team to identify and act on backlink building, content strategy, messaging, and partnership opportunities.
    • Keep track of Binance’s backlink profile to maintain healthy links.
    • Research and understand crypto ecosystem, find new link opportunities by using the latest search techniques and conducting competitor backlink analysis.
    • Maintain outreach funnel and provide updates as needed in SEO strategy meetings.
    • Work with the product, PR and content teams to support ongoing brand objectives and give progress reports on a frequent basis.
    • Contact influencers, journalists, website owners, to set up appointments to discuss marketing, content, and sponsorship.
    • Interact with external vendors to build backlinks to our website and implement our link building strategy.
    • Establish and nurture partner relationships that can be leveraged for future campaigns.
    • Use tools to scale outreach efforts when necessary.
    • Plan and edit blog posts, case studies, social content, etc. to be posted on 3rd party websites.
    • Assist the SEO team with finance, budget calculations and other tasks as needed.

Requirements

    • 1-3 years of relevant experience with outreach, partnership development, or link building preferred.
    • Excellent written and verbal communication skills.
    • Experience keeping track of metrics and being able to report them when needed.
    • Ability to meet deadlines and outreach goals.
    • Ability to multi-task and handle multiple brands at one time.
    • Ability to collaborate as well as work independently.
    • Experience with tools like Outreach.io, BuzzStream, or Pitchbox.
    • Proficiency with Ahrefs, SEM Rush and other SEO Tools is a plus.
Working at Binance
• Be a part of the world’s leading blockchain ecosystem that continues to grow and offers excellent career development opportunities
• Work alongside diverse, world-class talent in an environment where learning and growth opportunities are endless
• Tackle fast-paced, challenging and unique projects
• Work in a truly global organization, with international teams and a flat organizational structure
• Competitive salary and benefits
• Balance life and work with flexible working hours and casual work attire

Learn more about how Binancians embody the organization’s core values, creating a unified culture that enables collaboration, excellence, and growth.

Apply today to be a part of the Web3 revolution!

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.

Apply for this job

Is SEO a high paying job?

According to various salary reports, as of my knowledge cut-off in June 2023, SEO specialists in the United States might earn anywhere from $40,000 to $70,000 annually at the mid-level, with senior or specialized roles potentially reaching into six figures

These numbers can vary widely based on the aforementioned factors

SEO can be a well-paying field, but the salary for an SEO job can vary widely based on several factors, including the individual's experience, specialization, location, the size and industry of the employer, and the specific responsibilities of the role

For example:

  1. Entry-Level Positions: Those just starting in SEO may find that the initial salaries are more modest, reflecting the need for on-the-job training and experience building.
  2. Mid-Level and Experienced Professionals: With several years of experience and a track record of success in improving search rankings, an SEO professional can command a higher salary. Specializing in a particular aspect of SEO, such as technical SEO or link-building, can also increase earning potential.
  3. Management Roles: Those who move into leadership or management roles within SEO, overseeing teams, and developing strategy, can earn significantly higher salaries.
  4. Location: Salaries for SEO roles can vary based on geographic location, reflecting the cost of living and demand for SEO expertise in a given area. Generally, working in larger cities or tech hubs may offer higher pay.
  5. Freelance and Consulting Opportunities: SEO professionals who work as freelancers or consultants may have the potential to earn more, especially if they can build a strong client base. However, this path may also include additional uncertainties and responsibilities, like finding clients and managing a business.
  6. Industry and Company Size: Working in certain industries or for larger companies may result in higher salaries due to the greater resources and revenue potential associated with effective SEO.
  7. Performance Bonuses and Incentives: In some roles, compensation may be tied to performance metrics, such as improvements in search rankings, organic traffic growth, or other KPIs (Key Performance Indicators). Achieving or exceeding these targets may lead to bonuses or other financial incentives.

What does a SEO job do?

Search Engine Optimization (SEO) is a critical aspect of online marketing, and professionals who specialize in SEO are tasked with increasing a website's visibility in search engine results

An SEO job involves various responsibilities and tasks, and the primary goal is to improve a site's ranking for specific keywords or phrases relevant to the site's content or business

Here's what an SEO job typically involves:

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  • Keyword Research: Identifying the right keywords and phrases that potential customers might use to find products or services similar to those offered by the site.
  • On-Page Optimization: Ensuring that a website's structure, content, meta tags, and other on-page factors are optimized for relevant keywords. This includes optimizing HTML tags, using descriptive URLs, creating high-quality, relevant content, and more.
  • Off-Page Optimization: Building quality backlinks and employing other strategies to promote the website externally. This can involve outreach to other websites, creating valuable content that others want to link to, and engaging with social media.
  • Technical SEO: Working with the website's architecture to ensure it's easily crawlable by search engines. This may involve fixing broken links, improving page load times, implementing structured data, and ensuring the site is mobile-friendly.
  • Content Strategy: Planning and creating high-quality, engaging content that's relevant to the chosen keywords and provides value to readers. This often involves working closely with writers, designers, and other creative professionals.
  • Analytics and Reporting: Regularly monitoring and analyzing website performance and search rankings using tools like Google Analytics and Google Search Console. This includes tracking changes, identifying trends, and making adjustments as needed.
  • Competitive Analysis: Researching competitors and their SEO strategies to identify opportunities for improvement and ways to differentiate the site.
  • Local SEO: For businesses that operate in specific geographical locations, optimizing the site for local search can be an important focus. This includes creating and optimizing Google My Business listings and getting positive reviews.
  • Adherence to Guidelines: Ensuring all strategies and tactics comply with search engine guidelines to avoid penalties.
  • Ongoing Optimization: SEO is an ongoing effort, and continuous monitoring and tweaking are essential to keep up with changes in search engine algorithms and competitive landscapes.

    • Is SEO still a good career?

    Yes, SEO is still considered a good career as of my knowledge cut-off in September 2021, and it's likely to continue being valuable in the foreseeable future

    Here's why:

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  • Demand for Organic Traffic: Many businesses rely on organic search traffic as a significant source of leads and customers. As long as search engines play a central role in how people find information, products, and services online, there will be a need for SEO specialists to help businesses rank higher in search results.
  • Ongoing Evolution: Search engines continuously update and change their algorithms. SEO professionals who stay up to date with these changes can provide valuable services to help businesses adapt and maintain or improve their rankings.
  • Integration with Other Marketing Efforts: SEO doesn't operate in a vacuum; it's often integrated with content marketing, social media, paid advertising, and other online marketing strategies. This interconnectedness creates a robust and versatile career path with room for specialization or broad expertise.
  • Potential for Freelancing and Entrepreneurship: SEO skills are not only applicable in traditional employment settings but also lend themselves to freelance and consulting work. Many businesses, especially small and medium-sized ones, might not have in-house SEO experts and may prefer to hire freelance or agency support.
  • Continuous Learning: The ever-changing nature of SEO might be seen as a challenge by some, but for others, it represents an opportunity for continuous learning and professional growth. If you enjoy keeping up with the latest trends and technologies, SEO can be a stimulating field.
  • Positive Impact on ROI: Effective SEO can have a substantial positive impact on a business's return on investment (ROI), making it an attractive strategy for many organizations. Being able to demonstrate improvements in traffic, rankings, and conversions can make you a valuable asset to a team.
  • Diverse Opportunities: SEO expertise can open doors in various industries, from e-commerce to healthcare to entertainment. The principles of SEO apply across different sectors, providing a broad landscape of opportunities.