SEO Jobs in Web3

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Job Position Company Posted Location Salary Tags

OKX

Hong Kong, Hong Kong

$39k - $45k

Trust Machines

New York, NY, United States

$83k - $107k

iYield

Remote

$100k

Coins.ph

Taguig, National Capital Region

$39k - $45k

Coins.ph

Singapore, Singapore

$90k - $100k

MyShell

Hong Kong, Hong Kong

$76k - $100k

Transak

Bengaluru, India

$72k - $92k

iYield

Remote

Bitpanda

London, United Kingdom

$84k - $112k

Binance

Middle East & North Africa

Crypto.news

Remote

$56k - $60k

OKX

Singapore, Singapore

$72k - $102k

Coinmarketcap

Asia, OTHER

$77k - $100k

Coinmarketcap

United Kingdom

$54k - $90k

Presto

Singapore, Singapore

$84k - $110k

SEO ASO Content Manager

OKX
$39k - $45k estimated
HK Hong Kong
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Who We Are

At OKX, we believe our future is reshaped with technology. As one of the world's leading cryptocurrency spot and derivatives exchanges, OKX uses innovative blockchain technology to redefine the financial ecosystem. With millions of global users and an array of diverse and sophisticated products, solutions, and trading tools, we strive to empower everyone to explore the world of crypto.

About the Team

As part of the Growth Product Group, the content growth team focuses on driving user growth globally through various content products by leveraging technology innovations and organic growth strategies. We are seeking a highly motivated and experienced Growth Opreations Manager to join our product team. You'll be responsible for leading the development and execution of growth strategies in SEO and ASO. You'll be working closely with cross-functional teams, including product management, engineering, marketing, local business teams, to identify and prioritize growth opportunities, conduct experiments, and measure results. Additionally, you'll play a crucial role in contributing to the overall expansion and development of our global markets, leveraging the local teams' insights and resources.

What You'll Be Doing:

  • Work on the strategy, planning, and execution of SEO/ASO initiatives for our company's global websites and incorporating technical and content requirements.
  • Write SEO/ASO-optimized content and optimize existing content, including updating keywords, meta tags, headers, and other on-page elements. Ensure all content adheres to SEO/ASO best practices, including proper keyword usage, internal linking, and readability.
  • Track, analyse, research, and optimize keywords and rankings to drive non-brand traffic growth through SEO/ASO, as well as to conduct market and competitor analysis.
  • Conduct thorough keyword research to identify relevant and high-traffic keywords. Use SEO/ASO tools to discover keyword opportunities and trends.
  • Collaborate with product managers, designers, developers, and other stakeholders to create visually appealing and user-friendly content.
  • Develop content strategies that meet business objectives and drive organic traffic and plan content that supports the overall SEO strategy, including price pages and other SEO focused web content.
  • Audit and analyse ASO/SEO performance, identify issues & root-causes, and experiment with rigorous approaches and measurement methods (A/B tests, data analytics) to improve performance at scale.
  • Monitor and analyze the performance of ASO/SEO using analytics tools (e.g., Google Search Console) and app stores (App Store, Google Play).

What We Look For In You:

  • Self-motivated, proactive, persistent and able to work effectively autonomously and perform as a team;
  • Experience in content growth, able to manage and handle keyword planning, SEO and metadata writing;
  • Excellent writing, editing, and proofreading skills for SEO optimised content;
  • Deep knowledge and experience in all aspects of ASO/SEO, including on-page optimization, link building, content and metadata optimization;
  • Advanced experience in analytics/intelligence tools such as Google Search Console, GA4, Ahrefs, Data.ai, Apptweak, Appsflyer;
  • Excellent communication and interpersonal skills with the ability to build relationships with global teams;
  • Proficient in data analysis and performance metrics, and able to communicate results using data;
  • Ability to handle pressure and work in a fast-paced work environment and in a dynamic industry.
  • Bachelor's or Master's degree in a related field (e.g. statistics, business, marketing)

Nice to Have

  • Experience in technical SEO, off-page SEO, and media platform and ranking sites relationships management
  • Experience in the cryptocurrency or blockchain industry, with a strong understanding of crypto trading, web3 products and market dynamics
  • Familiar with regulatory frameworks and compliance requirements in different regions related to content marketing
Perks & Benefits
  • Competitive total compensation package
  • L&D programs and Education subsidy for employees' growth and development
  • Various team building programs and company events
  • Wellness and meal allowances
  • Comprehensive healthcare schemes for employees and dependants
  • More that we love to tell you along the process!

Is SEO a high paying job?

According to various salary reports, as of my knowledge cut-off in June 2023, SEO specialists in the United States might earn anywhere from $40,000 to $70,000 annually at the mid-level, with senior or specialized roles potentially reaching into six figures

These numbers can vary widely based on the aforementioned factors

SEO can be a well-paying field, but the salary for an SEO job can vary widely based on several factors, including the individual's experience, specialization, location, the size and industry of the employer, and the specific responsibilities of the role

For example:

  1. Entry-Level Positions: Those just starting in SEO may find that the initial salaries are more modest, reflecting the need for on-the-job training and experience building.
  2. Mid-Level and Experienced Professionals: With several years of experience and a track record of success in improving search rankings, an SEO professional can command a higher salary. Specializing in a particular aspect of SEO, such as technical SEO or link-building, can also increase earning potential.
  3. Management Roles: Those who move into leadership or management roles within SEO, overseeing teams, and developing strategy, can earn significantly higher salaries.
  4. Location: Salaries for SEO roles can vary based on geographic location, reflecting the cost of living and demand for SEO expertise in a given area. Generally, working in larger cities or tech hubs may offer higher pay.
  5. Freelance and Consulting Opportunities: SEO professionals who work as freelancers or consultants may have the potential to earn more, especially if they can build a strong client base. However, this path may also include additional uncertainties and responsibilities, like finding clients and managing a business.
  6. Industry and Company Size: Working in certain industries or for larger companies may result in higher salaries due to the greater resources and revenue potential associated with effective SEO.
  7. Performance Bonuses and Incentives: In some roles, compensation may be tied to performance metrics, such as improvements in search rankings, organic traffic growth, or other KPIs (Key Performance Indicators). Achieving or exceeding these targets may lead to bonuses or other financial incentives.

What does a SEO job do?

Search Engine Optimization (SEO) is a critical aspect of online marketing, and professionals who specialize in SEO are tasked with increasing a website's visibility in search engine results

An SEO job involves various responsibilities and tasks, and the primary goal is to improve a site's ranking for specific keywords or phrases relevant to the site's content or business

Here's what an SEO job typically involves:

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  • Keyword Research: Identifying the right keywords and phrases that potential customers might use to find products or services similar to those offered by the site.
  • On-Page Optimization: Ensuring that a website's structure, content, meta tags, and other on-page factors are optimized for relevant keywords. This includes optimizing HTML tags, using descriptive URLs, creating high-quality, relevant content, and more.
  • Off-Page Optimization: Building quality backlinks and employing other strategies to promote the website externally. This can involve outreach to other websites, creating valuable content that others want to link to, and engaging with social media.
  • Technical SEO: Working with the website's architecture to ensure it's easily crawlable by search engines. This may involve fixing broken links, improving page load times, implementing structured data, and ensuring the site is mobile-friendly.
  • Content Strategy: Planning and creating high-quality, engaging content that's relevant to the chosen keywords and provides value to readers. This often involves working closely with writers, designers, and other creative professionals.
  • Analytics and Reporting: Regularly monitoring and analyzing website performance and search rankings using tools like Google Analytics and Google Search Console. This includes tracking changes, identifying trends, and making adjustments as needed.
  • Competitive Analysis: Researching competitors and their SEO strategies to identify opportunities for improvement and ways to differentiate the site.
  • Local SEO: For businesses that operate in specific geographical locations, optimizing the site for local search can be an important focus. This includes creating and optimizing Google My Business listings and getting positive reviews.
  • Adherence to Guidelines: Ensuring all strategies and tactics comply with search engine guidelines to avoid penalties.
  • Ongoing Optimization: SEO is an ongoing effort, and continuous monitoring and tweaking are essential to keep up with changes in search engine algorithms and competitive landscapes.
  • Is SEO still a good career?

    Yes, SEO is still considered a good career as of my knowledge cut-off in September 2021, and it's likely to continue being valuable in the foreseeable future

    Here's why:

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  • Demand for Organic Traffic: Many businesses rely on organic search traffic as a significant source of leads and customers. As long as search engines play a central role in how people find information, products, and services online, there will be a need for SEO specialists to help businesses rank higher in search results.
  • Ongoing Evolution: Search engines continuously update and change their algorithms. SEO professionals who stay up to date with these changes can provide valuable services to help businesses adapt and maintain or improve their rankings.
  • Integration with Other Marketing Efforts: SEO doesn't operate in a vacuum; it's often integrated with content marketing, social media, paid advertising, and other online marketing strategies. This interconnectedness creates a robust and versatile career path with room for specialization or broad expertise.
  • Potential for Freelancing and Entrepreneurship: SEO skills are not only applicable in traditional employment settings but also lend themselves to freelance and consulting work. Many businesses, especially small and medium-sized ones, might not have in-house SEO experts and may prefer to hire freelance or agency support.
  • Continuous Learning: The ever-changing nature of SEO might be seen as a challenge by some, but for others, it represents an opportunity for continuous learning and professional growth. If you enjoy keeping up with the latest trends and technologies, SEO can be a stimulating field.
  • Positive Impact on ROI: Effective SEO can have a substantial positive impact on a business's return on investment (ROI), making it an attractive strategy for many organizations. Being able to demonstrate improvements in traffic, rankings, and conversions can make you a valuable asset to a team.
  • Diverse Opportunities: SEO expertise can open doors in various industries, from e-commerce to healthcare to entertainment. The principles of SEO apply across different sectors, providing a broad landscape of opportunities.