Strategy Jobs in Web3

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Job Position Company Posted Location Salary Tags

Copperco

Remote

$86k - $150k

Monet Bank

United States

$117k - $135k

Pulley

Remote

$150k - $185k

Zinnia

Remote

$87k - $112k

Crossmint

New York, NY, United States

$122k - $156k

Pulley

Remote

$160k - $185k

OP Labs

Remote

$140k - $180k

Binance

Istanbul, Turkey

Coins.ph

Shanghai, China

$87k - $102k

Kraken

United States

$168k - $269k

Alchemy

Remote

$106k - $112k

Aurosglobal

Remote

$91k - $119k

visa

Miami, FL, United States

$126k - $150k

Eden Holdings Philippines Inc.

Manila, Philippines

$86k - $150k

Head of Marketing

Momentum
$110k - $180k
Remote
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This job is closed

About Us:

We’re the fastest-growing decentralized exchange (DEX) on Sui, reshaping the future of DeFi through deep liquidity, aligned incentives, and an innovative ve(3,3) model. Backed by leading crypto funds and integrated across top protocols in the Sui ecosystem, we’re building for long-term sustainability and scalable adoption. As we scale towards TGE, we’re looking for a strategic, creative, and data-driven Head of Marketing to lead the charge.

What You'll Do:

  • Own and execute our global marketing strategy across brand, product, community, and growth
  • Develop and lead go-to-market strategies for new features, partnerships, and token launches
  • Build and manage a high-performance marketing team (in-house & agency)
  • Drive user acquisition, retention, and protocol TVL through innovative campaigns
  • Lead storytelling and brand positioning to cement us as the leading DEX on Sui
  • Oversee all marketing channels — Twitter, Telegram, Discord, SEO, email, events, and paid
  • Launch and manage regional campaigns across key markets
  • Collaborate with regional marketing partners and local communities to scale adoption
  • Create strategic content initiatives including thought leadership, educational campaigns, and influencer partnerships
  • Manage relationships and campaigns with KOLs and regional KOL agencies to amplify brand visibility
  • Analyze KPIs and iterate on performance to maximize marketing ROI

You Should Have:

  • 3+ years of experience in crypto/Web3 marketing (DeFi preferred), with a proven track record of scaling early-stage protocols
  • Experience taking a Web3 protocol from pre-TGE to post-TGE
  • Strong understanding of DeFi, tokenomics, and the Sui ecosystem (or strong L1 experience)
  • Flexibility to frequently travel to Web3 conferences
  • Demonstrated success running regional marketing campaigns and working with local partners
  • Experience deploying top-of-funnel marketing strategies with KPIs tied to bottom-of-funnel sales teams
  • Existing network of Web3 KOLs, influencers, and regional marketing agencies
  • Deep knowledge of community building, social media, growth loops, and partnerships
  • Experience managing remote teams and collaborating cross-functionally with product, design, and BD
  • Fluent in spoken and written English

What do you do in a strategy job?

A strategy job typically involves identifying opportunities for growth and development for a company or organization, as well as developing plans to achieve those objectives

Depending on the specific role and industry, a strategy job might involve tasks such as market research, analyzing data, identifying trends and patterns, formulating business plans and proposals, forecasting revenue and expenses, identifying risks and opportunities, and communicating recommendations to senior management

Some examples of specific strategy jobs might include business strategy, marketing strategy, product strategy, corporate strategy, and operations strategy

In each of these areas, the primary goal is to develop a comprehensive plan that will help the company achieve its goals and objectives, while minimizing risks and maximizing opportunities

This might involve working with other departments within the organization, as well as external stakeholders such as customers, suppliers, and industry experts

In addition to these specific tasks, a strategy job often requires strong analytical skills, creativity, strategic thinking, and excellent communication and collaboration skills

Successful strategy professionals must be able to work well with others, develop strong relationships with key stakeholders, and effectively communicate complex information to both technical and non-technical audiences.