Content Marketing Jobs in Web3

About the role

We are seeking a proactive and versatile Content Marketing Lead to spearhead our content initiatives at a rapidly-growing, remote-first organization deeply embedded in the Ethereum and onchain space. This role is ideal for a self-starter with a solid understanding of onchain culture and the underlying values of Ethereum, who thrives in a globally-distributed team. As a hands-on lead, you will start by directly creating and managing content across multiple platforms, with a path to grow into a more strategic role managing broader content marketing strategies.

You’re a good fit if you have a passion for storytelling and words, and a keen eye for detail. This role requires a blend of creativity, project management, and analytical skills to ensure our content engages our audience and aligns with our brand values.

This position offers a unique opportunity to be at the forefront of technological innovation, creating impactful content that drives awareness and adoption of blockchain infrastructure and tooling. You’ll work in a dynamic environment where you can pursue your ideas and contribute significantly to our marketing strategy.

Key Responsibilities

• Content Strategy and Execution:
  • Develop and implement targeted content strategies that align with our brand goals.
  • Collaborate closely with Engineering and Design to build and deploy campaigns that enhance visibility and engagement with our products and solutions.
  • Coordinate and support the creation of a variety of content forms: technical blog posts, social media updates, video scripts, B2B decks, design briefs, website updates, press releases and event collateral.
  • Produce targeted, creative and on-brand posts on Twitter, Linkedin, Farcaster, and TikTok.

• Content Management:
  • Coordinate across marketing, engineering, design, sales and legal teams to ensure seamless execution and brand consistency across all touchpoints.
  • Maintain a content calendar to ensure consistent content delivery and engagement across all platforms.
• SEO and Analytics:
  • Implement SEO best practices to enhance content visibility and drive organic growth.
  • Work with our Marketing Data Analyst to analyze campaign reports and assess efficacy, using insights to optimize and refine content strategies.
• Community Engagement and Market Research:
  • Actively engage with the Ethereum ecosystem and broader onchain communities to stay abreast of hot topics and emerging trends.
  • Conduct competitor and market research to inform content decisions and strategic directions.

Must haves

• 3+ years in a similar role and experience with both B2B and B2D campaigns in blockchain.
• Lives and breathes onchain marketing.
• Deep understanding of the Ethereum ecosystem, onchain culture, and the underlying values and principles of blockchain technology.
• Fluent in English with exceptional writing and editing skills.
• Strong project management skills, with the ability to manage multiple content initiatives simultaneously and meet deadlines in a fast-paced environment.
• Ability to brief designers and heaps of creativity to create content in a range of engaging formats.
• Excellent verbal and written communication skills with high attention to detail.
• Creative and strategic thinking with the ability to lead projects and collaborate effectively across multiple departments.
• A strong drive to understand complex technologies and a proactive approach to work.
• Understanding of basic SEO and how they apply on social media platforms.
• Good understanding of Twitter, LinkedIn, TikTok, Farcaster, YouTube and Instagram.
• Experience using CRM software and social scheduling tools.

Nice to haves

• Experience with more advanced SEO best practices and tools, such as keyword research, on-page optimization, and link building strategies.
• Familiarity with content management systems (CMS), such as WebFlow.
• Experience with any of these tools: Notion, Hubspot, Salesforce, Apollo.
• Bachelor's degree in marketing, communications, journalism, or a related field.