Crypto Jobs

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Job Position Company Posted Location Salary Tags

Coins.ph

Manila, Philippines

$91k - $115k

Kmkp

Washington, United States

$105k - $130k

travoom

Austin, TX, United States

$76k - $149k

Anchorage Digital

United States

$94k - $149k

Crypto.com

United States

$110k - $130k

Crypto.com

United States

$110k - $130k

Coins.ph

Shanghai, China

$87k - $110k

CoinGecko

Malaysia

$81k - $100k

Coins.ph

Manila, Philippines

$68k - $90k

Coins.ph

Manila, Philippines

$72k - $110k

Gemini

Singapore, Singapore

$122k - $180k

visa

San Francisco, CA, United States

$72k - $110k

Asymmetric Research

United States

$82k - $86k

Tangany GmbH

New York, NY, United States

$31k - $72k

MLabs

New York, NY, United States

$104k - $145k

Coins.ph
$91k - $115k estimated
Taguig City, Metro Manila, Philippines
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Senior Manager, Customer Lifecycle & Loyalty

Taguig City, Metro Manila, Philippines
Marketing – Growth /
Full-time Employee /
Hybrid

Apply for this job
Join the Pioneer Crypto Brand in the Philippines!

Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services.

Coins is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first ever crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank.

What you’ll do


    • CRM, Loyalty & Lifecycle Strategy:
    • Develop and own the comprehensive CRM strategy, focusing on customer retention, lifetime value (LTV), and reducing churn.
    • Design, launch, manage, and optimize the customer loyalty program/point system, including program structure, value proposition, tiering, benefits, and partner integrations.
    • Define advanced customer segmentation and personalization frameworks to deliver hyper-relevant communications across the user lifecycle.
    • Analyze customer behavior, transaction data, and engagement metrics to generate insights that inform strategy and campaign optimization.
    • Build, automate, and optimize data-driven customer journeys (onboarding, activation, nurture, win-back) to guide users toward key actions and milestones.
    • Conduct A/B testing and leverage analytics to continuously improve campaign performance and customer experience.

    • Platform Management & Technology Integration:
    • Serve as the primary owner and expert for the CRM platform, maximizing its capabilities for segmentation, automation, and personalization.
    • Collaborate with the external CRM vendors and internal Tech/Data teams to ensure seamless platform integration, data hygiene, and alignment with our data infrastructure.
    • Manage and evolve the CRM tech stack, ensuring tools for analytics, messaging, and user tracking are effectively integrated.
    • Automate marketing processes to increase efficiency and scale personalized communication.

    • Campaign Execution & Performance:
    • Plan, build, and execute omnichannel engagement campaigns (email, push notifications, in-app messages, SMS) that support product launches, feature adoption, and business objectives.
    • Partner with the Product team to design and trigger communication based on user behavior within the app/product.
    • Collaborate closely with Campaign and Content teams to produce compelling, brand-consistent creative assets for all CRM channels.
    • Monitor, analyze, and report on CRM KPIs (e.g., retention rates, engagement rates, conversion lift, LTV, churn) to demonstrate ROI and guide strategy.

    • Cross-functional Leadership & Collaboration:
    • Partner with the Marketing team to ensure a seamless handoff from acquisition to onboarding and ongoing engagement.
    • Collaborate with Product, Data, and Engineering teams to implement tracking, share insights, and leverage product data for enhanced targeting.
    • Mentor and guide team members or specialists on CRM best practices and data-driven decision making.
    • Act as the voice of the customer, bringing lifecycle insights to broader business and product strategy discussions.

What we expect from you)

    • Must hold a bachelor’s degree in Marketing, Business, Data Analytics, or a related field. A master’s degree is an advantage.
    • Minimum 2-5 years of progressive experience in CRM, Lifecycle Marketing, or Retention Marketing, with at least 1 year in a senior or leadership capacity.
    • Required: Hands-on experience managing and optimizing a modern CRM/marketing automation platform (e.g., CleverTap, Braze, Salesforce Marketing Cloud, HubSpot). 
    • Proven expertise in customer segmentation, journey mapping, and executing automated, multi-channel campaigns.
    • Strong analytical skills with proficiency in using data to diagnose problems, measure campaign success, and inform strategy.
    • Excellent communication and interpersonal skills, with the ability to translate complex data into actionable insights for cross-functional partners.
    • Strong leadership experience with the ability to manage projects and influence stakeholders without direct authority.
    • Ability to work independently and collaboratively in a fast-paced environment.
    • A strong understanding of blockchain technology and the crypto ecosystem is a plus, but deep CRM expertise is essential.
Join the Coins Team Now!

Meaningful Collaborations - The successful candidate will work cross-functionally with other relevant teams to carry out implementations that will improve and create an impact on customer experience.

Scalable Growth - Be part of a fast-growing organization with the vision to expand its territories outside APAC which will provide opportunities for career advancement.

A Space For Bright Ideas - Let your bright ideas be converted into meaningful changes! Coins culture welcomes new ideas backed up by data to create an impact.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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How much do crypto jobs pay?

The salaries for cryptocurrency jobs vary widely depending on the specific role, industry, location, experience, and other factors

However, in general, cryptocurrency jobs tend to pay relatively well compared to other industries

Here are some examples of average salaries for popular cryptocurrency jobs:

  1. Blockchain Developer: The average salary for a blockchain developer in the US is around $105,000 per year, with salaries ranging from $60,000 to $180,000 per year.
  2. Cryptocurrency Analyst: The average salary for a cryptocurrency analyst in the US is around $85,000 per year, with salaries ranging from $50,000 to $135,000 per year.
  3. Cryptocurrency Trader: The average salary for a cryptocurrency trader in the US is around $95,000 per year, with salaries ranging from $40,000 to $180,000 per year.
  4. Marketing and PR Manager: The average salary for a marketing and PR manager in the US is around $77,000 per year, with salaries ranging from $43,000 to $128,000 per year.
  5. Crypto Lawyer: The average salary for a crypto lawyer in the US is around $120,000 per year, with salaries ranging from $70,000 to $200,000 per year.

Is crypto jobs legit?

Yes, cryptocurrency jobs are generally legitimate, and the industry has created many job opportunities over the years

As the cryptocurrency industry has grown, it has attracted a significant number of legitimate businesses and organizations that require talented individuals to work in various roles, such as blockchain development, cryptocurrency analysis, trading, marketing, public relations, law, and compliance, among others

However, as with any industry, there are also fraudulent job postings and scams that try to take advantage of people looking for work

It is essential to be cautious and thoroughly research any company or job opportunity before applying or accepting a position

You should always verify that the job posting is from a legitimate company and never provide sensitive personal or financial information without ensuring that the opportunity is genuine

To avoid scams, you can do the following:

  1. Research the company before applying for a job or accepting a job offer. Check the company's website, social media, and reviews to ensure that it is legitimate.
  2. Verify the job posting and contact information. Ensure that the email, phone number, or website listed in the job posting is valid.
  3. Don't pay for a job or training. A legitimate company will not ask you to pay for a job or training.
  4. Be wary of job offers that sound too good to be true. If a job offer promises a high salary or unrealistic benefits, it could be a scam.

What careers are there in crypto?

The market of cryptocurrency jobs has grown rapidly in recent years, creating a wide range of career opportunities in various sectors

Here are some of the careers in crypto that you can explore:

  1. Blockchain Consultant: Consultants offer advice to businesses and organizations that are exploring the implementation of blockchain technology. They help with strategic planning, implementation, and optimization.
  2. Blockchain Developer: Developers are responsible for creating and maintaining blockchain-based applications and smart contracts. They need to have experience in coding languages like Solidity, C++, and Python.
  3. Crypto Compliance Officer: These professionals ensure that businesses operating in the crypto industry comply with relevant laws and regulations.
  4. Crypto Journalist: A journalist who specializes in reporting on cryptocurrencies and the blockchain industry. They write news articles, feature stories, and analysis.
  5. Crypto Lawyer: Lawyers who specialize in the crypto industry help navigate complex regulatory and legal frameworks.
  6. Cryptocurrency Analyst: An analyst researches and analyzes cryptocurrencies and the market trends. They provide insights on trading, investments, and risk management.
  7. Cryptocurrency Educator: Educators help individuals and businesses understand the concepts and technicalities of cryptocurrencies and the blockchain technology.
  8. Cryptocurrency Trader: Traders buy and sell cryptocurrencies on exchanges, making profits by predicting market movements.
  9. Marketing and PR Manager: These professionals are responsible for promoting crypto projects, managing the brand's online presence, and building community engagement.

Can you make a career out of cryptocurrency?

Yes, it is possible to make a career out of cryptocurrency

The cryptocurrency industry has grown rapidly in recent years, and there are now many job opportunities available in various sectors related to blockchain and digital currencies

Some of the most common career paths in cryptocurrency include blockchain development, cryptocurrency trading, cryptocurrency analysis, marketing and public relations, and cryptocurrency journalism

There are also roles in cryptocurrency consulting, law, and compliance, among others

To pursue a career in cryptocurrency, it is important to have a strong understanding of the technology and how it works

This may require education or training in computer science, economics, or finance, depending on the specific career path you choose

Additionally, keeping up with the latest developments in the industry is crucial to stay competitive and relevant

As with any career, success in the cryptocurrency industry also requires a strong work ethic, dedication, and a willingness to continuously learn and adapt to new developments

While the industry is still relatively new and rapidly evolving, it has the potential to offer exciting and rewarding career opportunities for those who are passionate about the technology and willing to put in the effort to succeed.

What is crypto jobs?

Crypto jobs refer to employment opportunities in the cryptocurrency industry

This can include jobs related to the development of cryptocurrency technology, such as blockchain development, as well as jobs in crypto-related companies, such as exchanges or payment processing firms

Some examples of crypto jobs include blockchain engineers, crypto traders, and compliance specialists

These jobs often require specialized knowledge and expertise in the field of cryptocurrencies and blockchain technology.