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We are an exciting group of financial services and cryptocurrency entities comprising a financial consultancy, a foreign exchange brokerage, a digital payment gateway, and an E-Money Institution. We are currently seeking a talented and creative Copywriter/Content Executive to join our marketing team. As a key member, you will be responsible for crafting compelling and engaging content on banking, crypto, and financial topics across various platforms, playing a pivotal role in building communication with the target audience.
Key Responsibilities:
In close collaboration with the Head of Marketing, create a comprehensive communication strategy and content calendar for blog, social media networks, and external resources aligned with overall marketing goals and brand voice.
Craft clear, concise, and persuasive copy for diverse formats, including landing pages, case studies, presentations, pitch decks, ads, lead magnets, email communication, ABM campaigns, and blog posts, always ensuring financial accuracy and resonating with company target audience and our financial services.
Masterful Social Media Management: Develop engaging, industry-specific content and manage social media channels (LinkedIn, Twitter, Facebook, Instagram, etc.). Collaborate with the Designer to develop the visual component of social media content.
Develop engaging blog content and manage the CMS system. Work closely with the SEO specialist to ensure proper optimization for search engines.
Data-Driven Performance Analysis: Track content marketing performance across channels, analyze results, and share insights and proposals for future optimization.
Crypto Passionate: Bonus points for a proven passion for the financial and crypto industry, demonstrated through projects, knowledge, or active engagement in the community.
Requrements:
Financial Savvy: Proven experience as a copywriter/content executive in the financial services industry, specifically within financial consultancy, foreign exchange, crypto, digital payments, and E-Money Institutions.
Cryptocurrency: Knowledge of crypto payments and crypto industry in general.
Communication Mastermind: Knowledge of how to build effective marketing communication strategies and campaigns for the financial sector.
Exceptional writing and editing skills with a keen eye for detail, including fluency in financial terminology and the ability to translate complex concepts into clear, accessible, and engaging content.
AI-Powered Efficiency: Expertise in utilising AI tools to conduct research and accelerate content creation.
Native English with a diverse vocabulary and strong command of grammar and style.
What do we offer:
- Opportunity to work in a friendly team with a financial pro in a dynamic and supportive work environment.
- Location independence. We offer both traditional office space in City of London and a remote work program to suit your needs.
What is the work of fintech?
Fintech (short for financial technology) refers to the use of technology to innovate and improve financial services
Fintech companies develop and offer various financial products and services that are often more convenient, affordable, and accessible than traditional financial services
Fintech in Web3 is focused on developing decentralized financial (DeFi) applications that enable peer-to-peer financial transactions without intermediaries such as banks or other financial institutions
These DeFi applications are built on blockchain technology, which provides transparency, security, and immutability to financial transactions
Some of the common areas of fintech include:
- Payment and money transfer services: Fintech companies offer online payment solutions, mobile wallets, and digital currency exchanges to facilitate the transfer of money between individuals or businesses.
- Personal finance and wealth management: Fintech companies provide online investment platforms, robo-advisors, and financial planning tools to help individuals manage their money and invest in a more efficient way.
- Lending and financing: Fintech companies offer various loan and financing options, such as peer-to-peer lending, crowdfunding, and invoice financing, which are often more flexible and accessible than traditional bank loans.
- Insurance: Fintech companies offer innovative insurance products and services, such as peer-to-peer insurance and usage-based insurance, that are tailored to meet the needs of customers.
- Decentralized exchanges (DEXs): These are platforms that enable peer-to-peer trading of cryptocurrencies without intermediaries. DEXs use smart contracts to execute trades automatically and securely on the blockchain.
- Decentralized lending platforms: These platforms use smart contracts to enable peer-to-peer lending without intermediaries. Borrowers can access loans without going through a traditional bank or financial institution, while lenders can earn interest on their funds.
- Decentralized insurance platforms: These platforms use smart contracts to automate the claims and payout process, reducing fraud and increasing transparency.
- Decentralized identity solutions: These solutions use blockchain technology to create a secure and decentralized identity system, enabling users to control their own data and identity.