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| Job Position | Company | Posted | Location | Salary | Tags |
|---|---|---|---|---|---|
TON Foundation | Remote |
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TON Foundation
Remote
What we’re looking for TON Foundation is seeking a Senior Digital Marketing Lead. This role will report directly to the VP of Marketing and take ownership of all digital marketing directions — from SEO to social media, website, email, and digital advertising. We’re looking for a “player-coach” who can balance high-level strategy with hands-on execution, ensuring our digital presence drives measurable impact and ecosystem growth.
Key Responsibilities
- Develop and lead a comprehensive digital marketing strategy across web, paid media, social, and content
- Manage and coordinate with external advertising agencies on all paid campaigns (search, social, display, programmatic), track KPIs, optimise performance, and ensure campaigns are ROI-driven
- Oversee website updates, UX improvements, and CTA optimisation, implement data-driven changes to drive engagement and conversions
- Define and lead the social media team and strategy, ensuring a consistent brand voice, community engagement, and growth
- Collaborate with content creators and agencies to produce blogs, graphics, and video assets. Brief and manage design teams for creative output (graphics, motion, video)
- Plan and execute email campaigns to nurture users, announce product updates, and drive ecosystem engagement. Manage segmentation, A/B testing, and performance optimisation
- Serve as the main point of contact for external agencies, freelancers, and creative partners, ensuring all outputs align with TON’s brand and objectives
- Work alongside the Analytics Lead to monitor performance across digital channels and deliver actionable reports
Requirements
- 5+ years in digital marketing, with proven ownership of multi-channel strategy and execution
- Ability to balance strategic planning with tactical, hands-on execution
- Ideally 1–2 years of exposure to crypto, blockchain, or Web3 projects
- Strong background in A/B testing, segmentation, and performance optimisation
- SEO, paid media, social, website, email, content, and creative asset development
- Excellent communication skills and proven ability to manage agencies and cross-functional teams
- Degree in Marketing or a related field