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|---|---|---|---|---|
| $150k - $190k | ||||
SkyTrade📍 Remote | $45k - $75k | |||
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MagicBlock Labs📍 Remote | $76k - $86k | |||
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BitGo📍 New York, NY, United States | $230k - $275k | |||
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Growth Marketing Lead
Responsibilities
- Demand Generation: Design, develop, and implement strategies to drive demand for Aera and other categories Gauntlet plays like perpetuals and (re)staking.Â
- Go-to-Market Strategy: Collaborate with Product teams to define and execute joint strategies that align with Gauntlet's sometimes changing objectives.
- Partner Marketing & Events: Expand Gauntlet’s reach by managing partner marketing initiatives and participating in key industry events.
- Performance Analysis: Analyze and optimize marketing campaigns to improve key metrics such as conversion rates, engagement, and ROI.
- Collaboration: Work closely with cross-functional teams, including BD, Product, and Content, to ensure marketing efforts are aligned with broader company goals.
Qualifications
- Experience: 5-7 years in growth marketing, focusing strongly on crypto/fintech industries. Proven experience in owning and executing marketing plans.
- Crypto Native: Deep understanding and active participation in the crypto space, particularly within DeFi and ideally DAOs.
- Analytical & Strategic: Strong analytical skills with the ability to derive actionable insights from data. Experience with A/B testing and marketing analytics tools.
- Technical Competence: Ability to translate complex technical concepts into compelling marketing messages.
- Independent & Driven: Self-starter with the ability to operate independently in a fast-paced, dynamic environment.
- Organized & Effective Communicator: Strong project management skills with excellent communication abilities across business and technical discussions.
Bonus Points
- Experience in consumer fintech or Web3/DeFi.
- Strong presentation skills, with the ability to engage and persuade diverse audiences.
Benefits and Perks
- Remote first - work from anywhere!
- Competitive packages with the added opportunity for incentive based compensation
- Regular in-person company retreats and cross-country "office visit" perk
- 100% paid medical, dental and vision premiums for employees
- Laptop, monitor, keyboard and mouse setup provided
- $1,000 WFH stipend upon joining
- $100 per month reimbursement for fitness-related expenses
- Monthly reimbursement for home internet, phone, and cellular data
- Unlimited vacation policy
- 100% paid parental leave of 12 weeks
- Fertility benefits
What does a marketing manager in web3 do?
A marketing manager in web3 is responsible for promoting and selling products or services in the decentralized web, also known as web3
Overall, a marketing manager in web3 plays a critical role in helping organizations succeed in this rapidly evolving and innovative space
This involves developing and implementing marketing strategies that are tailored to the unique characteristics of web3, such as the use of blockchain technology and decentralized networks
Some specific tasks that a marketing manager in web3 might be responsible for include:
- Developing and executing marketing campaigns to promote products or services in web3
- Identifying target markets and customer segments within the web3 ecosystem
- Managing relationships with partners and stakeholders within the web3 community
- Analyzing market trends and consumer behavior in web3
- Monitoring and reporting on the effectiveness of marketing efforts in web3
- Collaborating with other teams, such as product development and sales, to ensure that marketing efforts align with business objectives