Marketing Jobs in Web3

What you’ll be responsible for:

Circle is looking for an experienced Principal Product Marketing Manager to define and drive Go-to-Market for Circle’s platform of developer tooling and blockchain infrastructure.

This role will report to our Senior Manager of Product Marketing and work on a dynamic, action-oriented team focused on this strategic product pillar.

Job responsibilities include:

• Serving as the subject matter expert on our products’ features and benefits, competitive landscape, customer segmentation, and platform narrative for developers
• Developing positioning, messaging, and channel strategy to drive GTM for new product launches and ongoing growth initiatives
• Partnering with Product and Business Development to identify new market opportunities and support the discovery and definition of new products
• Coordinating with cross-functional teams to support GTM activations with marketing, communications, and sales enablement materials (e.g. product webpages, blog posts, pitch decks, 1-pagers, battlecards, technical workshops, case studies)

What you'll bring to Circle:

• 10+ years of relevant experience in Product Marketing or combination of Product, Engineering, Marketing, Business Development or related field; experience with B2B software or technology services preferred
• Deep knowledge of blockchain, digital currency, fintech, and capital markets
• Experience with creating compelling and differentiated positioning, messaging, and core product marketing collateral from the ground up for highly technical products
• Experience with driving GTM strategy and execution alongside highly cross-functional teams
• Highly independent and motivated to go deep in the tech and learn
• Thrives in unstructured environments and builds order in chaos
• Familiarity with Slack, Google Workspace, Coda, and macOS

Additional Information:

• This position is eligible for day-one PERM sponsorship for qualified candidates.

Circle is on a mission to create an inclusive financial future, with transparency at our core. We consider a wide variety of elements when crafting our compensation ranges and total compensation packages.

Starting pay is determined by various factors, including but not limited to: relevant experience, skill set, qualifications, and other business and organizational needs. Please note that compensation ranges may differ for candidates in other locations.

Base Pay Range: $175,000 - $225,000

Annual Bonus Target: 17.5%

Also Included: Equity & Benefits (including medical, dental, vision and 401(k)). Circle has a discretionary vacation policy. We also provide 10 days of paid sick leave per year and 11 paid holidays per year in the U.S.