Marketing Jobs in Web3

About the Opportunity

• Responsible for the overall marketing strategy and execution for OKX Australia, working with our global marketing team.
• Develop and implement the company's marketing and growth strategy for Australia, aligned with the company’s overall business objective
• Own the entire user lifecycle management process, including acquisition, engagement, retention, and reactivation strategies, driving the growth of our user base.

What You’ll Be Doing:

• Develop and manage a multi-channel, integrated marketing plan, including digital marketing, PR, content creation, SEO/SEM, social media, and offline activation
• Define and execute growth experiments across all channels to improve customer acquisition and retention, and drive revenue growth
• Leverage the global branding and marketing and identify opportunities for localisation
• Lead the development and execution of digital marketing campaigns including display advertising, social media advertising, email marketing, and content marketing
• Develop and maintain performance dashboards and reporting to track key performance indicators and provide regular updates to senior management.
• Identify and track key metrics to measure the effectiveness of marketing efforts; making adjustments as necessary to ensure goals are met
• Lead all user communication efforts, ensuring clear, consistent, and effective messaging across all channels and touchpoints, and tailoring communication strategies to specific user segments
• Spot opportunities and the main point of strategic decision on Australia's marketing activities
• Work closely with key partners to generate positive ROAS for the business

What We Look For In You:

• Bachelor's Degree in Marketing or Communications, or any other related field
• Minimum of 7 years of relevant acquisition marketing experience leading operations/marketing, strong understanding of growth tactics, and a record of high-performing teams
• Proven marketing management experience with strong ownership and emotional intelligence
• Experience with managing affiliates
• Experience launching marketing initiatives
• Strong understanding of cryptocurrency-related terminologies and trends and a liking for crypto cultures
• Be able to work flexible and stretched hours to interact with the crypto community as frequently as possible
• Execution-oriented mindset - with humility, drive, and scrappiness to get it done
• Obsessive about understanding customer psychology.
• Ability to make smart strategic decisions, matching customer needs with business needs.
• Drives decisions with both quantitative customer data and qualitative customer feedback. Can articulate WHY a shift in the data might be happening.
• Conscious of ROI (ex. P.I.E. framework) and obsesses over results. Strives for impact first, creativity second.
• Prefers autonomy. You enjoy an environment where you’re making your own decisions; not being told what to do next.

Nice to Haves:

• Experience working across time zones and cross-cultural teams
• Bonus points if you have previously worked at a crypto exchange!
• Passionate about blockchain technology and the crypto payments space

Perks & Benefits

• Competitive total compensation
• More that we love to tell you along the process!

OKX Statement: