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| Job Position | Company | Posted | Location | Salary | Tags |
|---|---|---|---|---|---|
Pillow | Bangalore, India | $72k - $100k | |||
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Pillow
$72k - $100k estimated
This job is closed
Performance Marketing Manager
Bangalore, Karnataka /
Marketing – Marketing /
Full-Time
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Pillow exists to accelerate economic opportunities for everyone. We believe that digital assets and tokenisation of economies using the power of blockchain will accelerate this outcome. Digital assets make access to economic services borderless, cheap, and transparent.
Our mission is to become the default home for digital assets across emerging markets. This mission has enabled us to solve real financial challenges in markets such as India and Nigeria for thousands of people.
Pillow is backed and trusted by reputed investors including Accel, Elevation Capital, Quona, Jump Capital and others, who have collectively invested over $21mn across our Seed and Series A rounds, additionally bringing expertise in fintech, crypto, and consumer product building.
Pillow’s stellar team members operate on a high degree of freedom and ownership. We believe in setting a fair, transparent, performance-driven culture that incentivises you to be your best.
what you will do?
- You will be responsible for leading the overall Performance Marketing charter across all our focus markets. This includes:
- Planning the right channel mix for performance marketing, including budgets
- Setting up campaigns in line with budgets & goals
- Rapid experimentation & optimization of campaigns across various levers
- Deep analytics of campaign and funnel data to identify improvement opportunities
Who you are?
- 3-5 years of experience in leading performance marketing for a company, startup or an agency
- Experience in running ad campaigns across Meta, Google, DSPs & affiliate channels
- Experience in analytics and data backed optimizations
- Are okay to work with cross-functional teams like design, copy, product, tech etc.
- Are driven to set up a performance marketing function from 0-1 and see it scale
At Pillow, we’re looking for highly adaptable individuals with passion and ownership of their roles. We recommend you try your hand and apply for this position even if your experience doesn’t match the entirety of the description. Your skills will stand out and set you apart from the rest if you’ve had your share of twists and turns that challenge the norms. Join us!
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What does a marketing manager in web3 do?
A marketing manager in web3 is responsible for promoting and selling products or services in the decentralized web, also known as web3
Overall, a marketing manager in web3 plays a critical role in helping organizations succeed in this rapidly evolving and innovative space
This involves developing and implementing marketing strategies that are tailored to the unique characteristics of web3, such as the use of blockchain technology and decentralized networks
Some specific tasks that a marketing manager in web3 might be responsible for include:
- Developing and executing marketing campaigns to promote products or services in web3
- Identifying target markets and customer segments within the web3 ecosystem
- Managing relationships with partners and stakeholders within the web3 community
- Analyzing market trends and consumer behavior in web3
- Monitoring and reporting on the effectiveness of marketing efforts in web3
- Collaborating with other teams, such as product development and sales, to ensure that marketing efforts align with business objectives