Marketing Jobs in Web3

Paving the way to the open internet of the future, Ankr offers node solutions for over 50 different chains and a “1 click” API service for Ethereum, Binance Smart Chain, Polygon, Avalanche and more. Our primary mission is to help usher developers into the web3 ecosystem. To do this, we pioneer new solutions to solve some of the most pressing problems across decentralized systems and the DeFi movement, to lower the entry barrier for everyday people, enterprises, and developers to contribute to blockchain ecosystems.

Check us out:https://www.ankr.com/

Ankr was founded in 2017 in Berkeley, California. The founding team and headquarters are based in San Francisco. Ankr has a distributed team of over 150+ people operating remotely and from offices in San Francisco, Shanghai, Moscow, and Amsterdam.

The next phase of the internet is based on distributed networks which make the new generation of platforms, applications and services more private, secure, reliable and censorship-resistant.

By cutting out intermediaries and gatekeepers, builders and users gain back control over their applications and data. Our mission is to make web3 easy to use for everyone.

Ankr is looking for a Marketing Manager to drive market share growth by planning, executing, and optimising offline/traditional marketing campaigns for both performance and branding purposes. This role requires working both highly autonomously and as part of the global distributed marketing team.

What you will do:

• Manage marketing campaigns across a wide range of traditional channels including Print, OOH, TV, Radio, Direct Mail, etc.
• Negotiate pricing and terms for offline media buys.
• Create media plans for brand executions and report on those campaigns using measurement tools like brand lift studies, MMTs, and MMMs.
• Develop and implement a robust paid media experimentation approach across creatives, audiences, optimisation strategies, channels, and geographies to maximize impact.
• Meet ambitious growth KPIs.

Requirements:

• 5 years of relevant media buying marketing experience, preferably directly managing offline marketing campaigns for a fintech or mobile app company.
• Execution-oriented mindset - with the humility, drive, and scrappiness to get it done.
• Must have a strong interest and knowledge of the crypto/blockchain/technology space.
• Deep understanding of marketing optimisation and analytics.
• University degree relating to Business, Marketing, Statistics, or Economics is a plus.
• Must be a fluent English speaker.

ANKR is an equal opportunity employer. All applicants will receive consideration for employment without regard to race, religion, colour, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, or status as a qualified individual with a disability