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| Job Position | Company | Posted | Location | Salary | Tags |
|---|---|---|---|---|---|
Crypto.com | Los Angeles, CA, United States | $32k - $58k | |||
Crypto.com | Los Angeles, CA, United States | $111k - $119k | |||
Crypto.com | Hong Kong, Hong Kong | $32k - $58k | |||
Crypto.com | Hong Kong, Hong Kong | $45k - $90k | |||
| Learn job-ready web3 skills on your schedule with 1-on-1 support & get a job, or your money back. | | by Metana Bootcamp Info | |||
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Metaplex | United States | $175k - $225k | |||
Horizenlabs | Remote | $54k - $100k | |||
XREX | Taipei, Taiwan | $36k - $65k | |||
Ethereum Foundation | Remote | $80k - $130k | |||
Khan Tech | Armenia | $90k - $112k | |||
Coin Market Cap Ltd | Dubai, United Arab Emirates | $91k - $117k | |||
Noble | Remote | $112k - $150k | |||
P2P. org | European Union |
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Manta Network, Powered by p0x labs | Remote | $21k - $54k |
Crypto.com
$32k - $58k estimated
Growth Marketing Hacker: TradFi - Stocks/Equities
Los Angeles, California
Marketing ā Growth /
Hybrid
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Crypto.com is expanding into stocks, equities trading, bridging the gap between traditional finance and digital assets. Weāre launching a platform that makes it as intuitive to trade equities as it is to trade crypto: starting with a mobile-first experience designed for global retail investors.
Weāre looking for a Growth Marketing Hacker to lead the go-to-market strategy, lifecycle programs, and product positioning for this new vertical. Youāll work in close collaboration with product managers and growthĀ to ensure every feature launch, campaign, and user experience is tightly aligned with user needs and business priorities. This is a rare opportunity to help define how the next generation engages with traditional markets.
Key Responsibilities
1. Strategy & Positioning
- Partner up with product and strategy teams to own the roadmap for stocks and equities trading within the Crypto.com ecosystem.
- Craft messaging that differentiates our offering across accessibility, fees, user experience, and cross-asset trading. Own positioning and briefs.Ā
- Define user personas (e.g. crypto-first investors, fintech users, traditional retail traders) and build tailored journeys to drive UA at target CAC.
- Work closely with product managers and growth to align product direction with market insights and user behavior.
2. Launch Execution
- Lead growth GTM for new features (e.g. fractional shares, commission-free trading, securities lending etc.)
- Conceptualise integrated campaigns across email, in-app, paid media, content, and influencer channels to drive adoption, cross-sell and engagement. UA teams to execute.
- Collaborate with regional marketing, compliance, and comms teams to ensure local relevance and impact.
- Deliver high-conversion landing pages, onboarding flows, and campaign assets to improve CAC and trading volume.
3. Customer Insights & Market Intelligence
- Conduct user interviews, surveys, and behavioral analysis to inform positioning and roadmap
- Track and analyze competitors and emerging fintech trends to stay competitive.
- Feed insights directly into product, growth, and creative strategy.
4. Growth & Retention
- Build lifecycle and retention campaigns to drive trading activity, repeat engagement, and product education.
- Coordinate cross-functionally with product, CRM, UA, design, partnerships, media and comms teams to ensure seamless, impactful launches and on-going adoption across sports and crypto ecosystems.
- Conceptualise and create compliant reward systems, and streaks tied to market events and trading behavior.
- Work with product and growth to continuously optimize the onboarding, funding, and trade execution experience.
5. Performance & Reporting
- Work with the Head of Growth and Product to define KPIs across funnel metrics, retention, and campaign impact.
- Use tools like GA4, Tableau,Ā Mixpanel to analyze campaign performance and drive rapid iteration.
- Share insights regularly with product, data, and leadership teams to guide growth priorities.
Requirements
- 3-to-5 years of experience in product marketing: ideally stocks/equitiesĀ background
- Proven success launching and scaling B2C products or platforms and growing adoption and revenue sustainably.
- Excellent communication and copywriting skills: you can simplify complex ideas and tell stories that convert.
- Highly collaborative, with experience working cross-functionally in fast-paced environments. Bias to action.
- Analytical mindset with proficiency in marketing analytics and user research.
- Experience in regulated industries or financial services is a plus.
- Bonus: Crypto native or familiarity with community-led growth.
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What does a marketing manager in web3 do?
A marketing manager in web3 is responsible for promoting and selling products or services in the decentralized web, also known as web3
Overall, a marketing manager in web3 plays a critical role in helping organizations succeed in this rapidly evolving and innovative space
This involves developing and implementing marketing strategies that are tailored to the unique characteristics of web3, such as the use of blockchain technology and decentralized networks
Some specific tasks that a marketing manager in web3 might be responsible for include:
- Developing and executing marketing campaigns to promote products or services in web3
- Identifying target markets and customer segments within the web3 ecosystem
- Managing relationships with partners and stakeholders within the web3 community
- Analyzing market trends and consumer behavior in web3
- Monitoring and reporting on the effectiveness of marketing efforts in web3
- Collaborating with other teams, such as product development and sales, to ensure that marketing efforts align with business objectives