ai analyst backend bitcoin blockchain community manager crypto cryptography cto customer support dao data science defi design developer relations devops discord economy designer entry level erc erc 20 evm front end full stack gaming ganache golang hardhat intern java javascript layer 2 marketing mobile moderator nft node non tech open source openzeppelin pay in crypto product manager project manager react refi research ruby rust sales smart contract solana solidity truffle web3 py web3js zero knowledge
| Job Position | Company | Posted | Location | Salary | Tags |
|---|---|---|---|---|---|
Arbitrum Foundation | Cayman Islands, Cayman Islands | $36k - $65k | |||
Nansen.ai | London, United Kingdom | $32k - $58k | |||
Lobster | Paris, France | $115k - $14k | |||
Klink Finance | Remote | $54k - $58k | |||
| Learn job-ready web3 skills on your schedule with 1-on-1 support & get a job, or your money back. | | by Metana Bootcamp Info | |||
Coinbase | Remote | $105k - $124k | |||
Tensor | Remote | $130k - $160k | |||
Tensor | Remote | $130k - $160k | |||
Socket | Remote | $39k - $45k | |||
Launchpadtechnologiesinc | Remote | $9k - $75k | |||
LATOKEN | Dubai, United Arab Emirates | $32k - $58k | |||
Blum | Planet Earth | $39k - $45k | |||
BitGo | Bengaluru, India |
| |||
LATOKEN | Dubai, United Arab Emirates | $21k - $54k | |||
SNS | Hong Kong, Hong Kong | $84k - $107k | |||
TON Society | Remote | $91k - $110k |
Brand Marketer
Cayman Islands
Marketing /
Full-time /
Remote
Apply for this job
The Arbitrum Foundation marketing team is seeking a Head of Brand Marketing who can merge traditional Web2 marketing strategies with innovative Web3 growth techniques to drive the success of projects launching on Arbitrum while growing the brand through strategic partnerships across key verticals and strengthening user conversion and retention. Your role is central to ensuring user adoption growth and success of the Arbitrum ecosystem in key verticals and driving liquidity. You will provide consultations to our partners and you will also be responsible for running growth campaigns for our partners.
Duties & Responsibilities
- Develop and implement a long-term brand strategy that aligns with the Arbitrum Foundation’s overall business objectives.
- Define and articulate the brand's unique value proposition and positioning.
- Create a strong brand identity, including a logo, tagline, and visual language.
- Establish brand guidelines and ensure consistency across all marketing materials and channels.
- Develop and execute integrated marketing campaigns to increase brand awareness and visibility.
- Leverage a mix of Web3 and non-Web3 marketing channels, including social media, content marketing, PR, and paid advertising.
- Identify and partner with key influencers, partners and media outlets to amplify brand messaging.
- Monitor brand sentiment and reputation, and take proactive measures to address any issues.
- Create and manage a seamless brand experience across all touchpoints, including the website and social media.
- Develop and implement full-funnel marketing programs to foster long-term relationships with builders and users.
- Collaborate with cross-functional teams to ensure brand consistency in product launches and updates.
- Establish key performance indicators (KPIs) to measure brand health and marketing effectiveness.
- Track and analyze brand metrics, such as brand awareness, brand perception, and brand preference.
- Use data-driven insights to optimize marketing strategies and campaigns.
Requirements
- 5+ years in full-funnel campaign design and management across growth and brand, in relation to Web2 and Web3 experiences; case study & presentation required during the interview.
- Proven track record in brand marketing, preferably in the blockchain industry and in-depth knowledge of the Web3 ecosystem.
- Good grasp of Web3 user funnel challenges and cross-platform user journey.
- Deep understanding of digital marketing channels and tactics.
- Strong leadership skills.
- Excellent communication and presentation skills.
- Strong analytical and problem-solving skills.
- Ability to work in a fast-paced, dynamic environment.
- Passion for blockchain technology and the future of decentralized finance.
- Effective relationship builder with strong communication skills.
- Strongly entrepreneurial and autonomous, requiring minimum guidance, yet proactive in asking questions to get things done.
- Be able to work across time zones with a global cross-functional team.
- Strong spoken and written English communication skills.
Apply for this job
What does a marketing manager in web3 do?
A marketing manager in web3 is responsible for promoting and selling products or services in the decentralized web, also known as web3
Overall, a marketing manager in web3 plays a critical role in helping organizations succeed in this rapidly evolving and innovative space
This involves developing and implementing marketing strategies that are tailored to the unique characteristics of web3, such as the use of blockchain technology and decentralized networks
Some specific tasks that a marketing manager in web3 might be responsible for include:
- Developing and executing marketing campaigns to promote products or services in web3
- Identifying target markets and customer segments within the web3 ecosystem
- Managing relationships with partners and stakeholders within the web3 community
- Analyzing market trends and consumer behavior in web3
- Monitoring and reporting on the effectiveness of marketing efforts in web3
- Collaborating with other teams, such as product development and sales, to ensure that marketing efforts align with business objectives