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 ISO 9001 Certified | 400+ students | Learn more | by Metana | ||
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WHAT WE'RE LOOKING FOR:
We are looking for a senior marketing executive with vast knowledge in Crypto, NFT and DeFI spaces to join us and plan, lead and execute all marketing, product and PR activities.
RESPONSIBILITIES
- Develop and execute the vision and strategy to achieve Our business targets through customer-focused and data-driven marketing campaigns across all performance channels.
- Design brand positioning and messaging strategy across channels to drive market awareness, customer acquisition, and loyalty
- Understand industry trends and collaborate with product/marketing partners to build successful go-to-market strategies.
- Work cross-functionally across marketing, product, data science, engineering, and other key teams.
- Develop a deep understanding of customer segments and behaviors through hands-on data analysis and insights.
- Be the catalyst and point-person for all the marketing, communication and promotion activities.
- Build and manage external relationships within the different NFT, DeFi and Crypto communities.
QUALIFICATIONS
- A very high degree of familiarity with the ethereum ecosystem and other projects within the space, in particular the NFT and DeFI space.
- Extremely proactive: an ability to take the initiative and create and implement a plan without instruction or guidance.
- Experience with bringing innovative software and technology products to market.
- Experience with product marketing that contributes to adoption.
- Professional DeFi growth marketing experience (preferable, not essential)
- Experience and familiarity with different liquidity protocols (eg. Aave, Compound, MakeDAO) is a plus.
- Passionate about crypto and decentralization with a foundational knowledge of crypto products (web3, NFTs, staking, DeFi, etc.).
- Bachelor’s degree or equivalent practical experience.
WHO WE ARE
- We are a liquidity scaling protocol for NFT credit markets. Our main product is a capital vault that enables secondary market liquidity for NFT-backed notes. Participants can deposit capital in order to earn yield from diversified portfolios of NFT-backed notes.