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Alpaca📍 Remote | $85k - $108k |
PR Manager, Pakistan
We are looking for an experienced and highly proactive PR Manager, Pakistan to lead our public relations and communications activities in the Pakistan market.
Pakistan will be the primary market responsibility and core focus of the role. The PR Manager will be responsible for strengthening Binance’s reputation, visibility and positioning in Pakistan through strategic media relations, corporate communications, thought leadership, proactive storytelling and crisis communications.
The ideal candidate will have an established network across Pakistan’s media landscape, a strong understanding of the local business, technology and financial ecosystem, and the ability to independently manage communications projects from strategy through execution.
Alongside this core Pakistan remit, the PR Manager will be an active member of the wider MENA Communications team and will support the MENA Communications Lead on regional campaigns, announcements, media engagement, events and executive communications. The role therefore requires not only deep expertise in Pakistan, but also a strong understanding of the broader MENA media, business and communications landscape.
Responsibilities:
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Develop and execute the PR and communications strategy for Pakistan in alignment with regional and global business priorities.
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Identify proactive storytelling opportunities that strengthen Binance’s reputation, visibility and positioning within the Pakistan market.
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Develop communications plans for product launches, campaigns, partnerships, corporate announcements and other key business initiatives.
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Manage communications projects independently from planning through execution, including timelines, stakeholder coordination, approvals, distribution and reporting.
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Build, maintain and strengthen relationships with key journalists, editors, broadcasters and media stakeholders across Pakistan.
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Maintain a strong network across business, finance, technology, fintech, crypto, mainstream and relevant industry media.
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Draft and review press releases, media statements, talking points, Q&As, briefing documents, executive messaging, opinion pieces and other communications materials.
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Work closely with Pakistan leadership, Marketing, Business and other functions to ensure communications priorities are aligned.
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Manage communications agencies and external partners where applicable, including briefing, deliverables, performance and reporting.
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Support selected regional PR and communications initiatives - including but not limited to drafting press materials / regional event support / exec profiling / media outreach / stakeholder management (agency/media partnerships).
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Collaborate with Communications colleagues across MENA and other regions on campaigns, announcements and media opportunities.
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Build relationships with relevant regional media alongside the wider Communications team.
Requirements:
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5+ years of experience in public relations, corporate communications, media relations or a related communications role.
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Strong professional network and established relationships with journalists and media organisations in Pakistan.
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Demonstrated experience developing and executing PR strategies and communications campaigns independently.
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Strong understanding of Pakistan’s media landscape, including business, financial, technology and mainstream media.
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Excellent written and verbal communication skills in English and Urdu. Arabic language capabilities are highly advantageous.
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Strong writing and editing capabilities, with experience developing press releases, statements, talking points, executive briefs and other communications materials.
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Experience managing senior executive media engagements and preparing executives for interviews.
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Experience handling crisis situations.
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Ability to manage multiple projects simultaneously in a fast-paced environment and work effectively under tight deadlines.
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Strong stakeholder management skills and the ability to work across multiple functions, cultures and seniority levels.
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Highly proactive, organised and comfortable taking ownership of projects with limited supervision.
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Strong judgement and the ability to navigate complex or sensitive communications situations.
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Previous communications experience within technology, fintech, financial services, digital assets, payments or another fast-moving regulated industry.
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Experience working within a multinational or international organisation.
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Previous communications responsibility across markets outside Pakistan, particularly within MENA or the wider Middle East.
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Experience contributing to multi-market communications programmes.
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Established relationships with regional or pan-MENA business, technology, financial or mainstream media.
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Bilingual English/Arabic is required to be able to coordinate with overseas partners and stakeholders.
How much do crypto jobs pay?
The salaries for cryptocurrency jobs vary widely depending on the specific role, industry, location, experience, and other factors
However, in general, cryptocurrency jobs tend to pay relatively well compared to other industries
Here are some examples of average salaries for popular cryptocurrency jobs:
- Blockchain Developer: The average salary for a blockchain developer in the US is around $105,000 per year, with salaries ranging from $60,000 to $180,000 per year.
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- Marketing and PR Manager: The average salary for a marketing and PR manager in the US is around $77,000 per year, with salaries ranging from $43,000 to $128,000 per year.
- Crypto Lawyer: The average salary for a crypto lawyer in the US is around $120,000 per year, with salaries ranging from $70,000 to $200,000 per year.
Is crypto jobs legit?
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What careers are there in crypto?
The market of cryptocurrency jobs has grown rapidly in recent years, creating a wide range of career opportunities in various sectors
Here are some of the careers in crypto that you can explore:
- Blockchain Consultant: Consultants offer advice to businesses and organizations that are exploring the implementation of blockchain technology. They help with strategic planning, implementation, and optimization.
- Blockchain Developer: Developers are responsible for creating and maintaining blockchain-based applications and smart contracts. They need to have experience in coding languages like Solidity, C++, and Python.
- Crypto Compliance Officer: These professionals ensure that businesses operating in the crypto industry comply with relevant laws and regulations.
- Crypto Journalist: A journalist who specializes in reporting on cryptocurrencies and the blockchain industry. They write news articles, feature stories, and analysis.
- Crypto Lawyer: Lawyers who specialize in the crypto industry help navigate complex regulatory and legal frameworks.
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Can you make a career out of cryptocurrency?
Yes, it is possible to make a career out of cryptocurrency
The cryptocurrency industry has grown rapidly in recent years, and there are now many job opportunities available in various sectors related to blockchain and digital currencies
Some of the most common career paths in cryptocurrency include blockchain development, cryptocurrency trading, cryptocurrency analysis, marketing and public relations, and cryptocurrency journalism
There are also roles in cryptocurrency consulting, law, and compliance, among others
To pursue a career in cryptocurrency, it is important to have a strong understanding of the technology and how it works
This may require education or training in computer science, economics, or finance, depending on the specific career path you choose
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While the industry is still relatively new and rapidly evolving, it has the potential to offer exciting and rewarding career opportunities for those who are passionate about the technology and willing to put in the effort to succeed.
What is crypto jobs?
Crypto jobs refer to employment opportunities in the cryptocurrency industry
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Some examples of crypto jobs include blockchain engineers, crypto traders, and compliance specialists
These jobs often require specialized knowledge and expertise in the field of cryptocurrencies and blockchain technology.