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Overview
Mantle is expanding its presence in the Americas and is looking for a highly motivated contributor to join the Mantle Squad Americas. This is a part-time role (10ā15 hours per week) designed for individuals who are deeply embedded in the North America crypto ecosystem and excited to help grow Mantleās brand, community, and market presence.
As a core member of the Americas squad, you will play a key role in shaping Mantleās narrative, partnerships, and go-to-market efforts across the North America. Youāll collaborate closely with global teams, founders, creators, and ecosystem partners while executing impactful initiatives tailored to the US audience.
Scope & Responsibilities
1. Community Growth & Operations
- Drive localized market initiatives to expand Mantleās presence in North America
- Identify and build collabration with top-tier media, KOLs, and distribution channels
- Support execution of growth strategies to retail, INS, and dev communities
2. Founder Story & Narrative Building
- Craft and amplify founder and ecosystem narratives for the US market
- Collaborate on storytelling across social, editorial, and partner channels
- Position Mantle effectively within the broader North America web3 and L2 landscape
3. GTM & Offline Event Support
- Plan and execute North America go-to-market campaigns
- Support IRL activations, industry events, and community meetups
- Coordinate with partners for co-marketing and ecosystem campaigns
What does a marketing manager in web3 do?
A marketing manager in web3 is responsible for promoting and selling products or services in the decentralized web, also known as web3
Overall, a marketing manager in web3 plays a critical role in helping organizations succeed in this rapidly evolving and innovative space
This involves developing and implementing marketing strategies that are tailored to the unique characteristics of web3, such as the use of blockchain technology and decentralized networks
Some specific tasks that a marketing manager in web3 might be responsible for include:
- Developing and executing marketing campaigns to promote products or services in web3
- Identifying target markets and customer segments within the web3 ecosystem
- Managing relationships with partners and stakeholders within the web3 community
- Analyzing market trends and consumer behavior in web3
- Monitoring and reporting on the effectiveness of marketing efforts in web3
- Collaborating with other teams, such as product development and sales, to ensure that marketing efforts align with business objectives