Marketing Jobs in Web3

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Job Position Company Posted Location Salary Tags

Injective Labs

Remote

$105k - $115k

Gate.io

APAC

$21k - $54k

Binance

Asia

Blockaid

New York, NY, United States

$36k - $65k

Sui Foundation

Remote

$90k - $104k

Stellar

Remote

$90k - $120k

Monad Foundation

Remote

$36k - $90k

Kraken

United States

$39k - $45k

Kraken

European Union

$75k - $99k

Public

Remote

$87k - $108k

O1labs

Remote

$113k - $165k

Mythicalgames

Remote

$146k - $201k

Mythicalgames

Remote

$96k - $132k

Agora

United States

$77k - $144k

Bitpanda

Remote

$84k - $112k

Injective Labs
$105k - $115k estimated
remote
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Product Marketing Manager

remote
Marketing /
Full time - US based /
Remote

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About Injective Labs

Injective Labs is trailblazing a new dawn for Web3 enabled finance. We are the core contributors to Injective, one of the fastest growing blockchains in the industry. Injective provides an interoperable smart contracts platform that is optimized for building decentralized finance applications. Interoperability is at the core of Injective, which is natively integrated with chains such as Ethereum, Cosmos and Solana. Developers can rapidly launch premier financial applications suited for mass adoption using Injective’s infrastructure and specialized DeFi primitives such as the world’s first fully on-chain order book.Our team has decades of experience spearheading the largest financial institutions and tech organizations. Injective is incubated by Binance and is backed by leading firms such as Jump Crypto, Pantera and Mark Cuban.

About the role
As the Product Marketing, you will be responsible for developing and executing Go-To-Market strategies for our products. You’ll be part of our Marketing Team, working closely with Product and Business Development teams to craft compelling narratives to promote our cutting-edge blockchain products.

Key Responsibilities:

    • Develop and execute marketing strategies for our products, making them appeal to technical experts and general audiences.
    • Work closely with the Product team to understand and identify the value preposition of the product.
    • Conduct market research to position our products effectively, working closely with Product, and Business Development teams.
    • Define clear positioning, create compelling storytelling, and lead the product launches.
    • Develop and oversee Go-to-Market campaign plans.
    • Translate technical concepts into engaging content across marketing surfaces.
    • Analyze campaign performance, user engagement, and adoption metrics to refine marketing strategies and improve product positioning.
    • Engage with developers and crypto communities to build awareness and drive product adoption.
    • Stay up-to-date with industry trends, best practices, and emerging technologies.

Requirements:

    • 1-3 years of experience in Product Marketing
    • Experience in the crypto space with a deep understanding of crypto culture, trends, and user behavior.
    • Experience launching, positioning, and scaling products from 0 to 1 and beyond.
    • Bachelor’s degree in Marketing, Communications, or a related field is preferred.
    • Experience in creating and executing GTM strategies.
    • Creative thinker with a strategic mindset, capable of developing innovative marketing strategies aligned with technical product features.
    • Ability to measure and analyze campaign performance, user engagement, and adoption metrics to optimize strategies.
    • Ability to translate technical concepts to technical and non-technical audiences.
    • Ability to work collaboratively with cross-functional teams in a fast-paced environment.

Why work with us? (Benefits and Perks)

    • Competitive salary and INJ token award
    • Remote-friendly work environment with flexible hours.
    • Unlimited PTO
    • Opportunity to work on cutting-edge blockchain technology in the finance industry.
    • Collaborative team culture with opportunities for professional growth and development.
    • Global team meet ups. 
As an equal opportunity employer we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws.
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What does a marketing manager in web3 do?

A marketing manager in web3 is responsible for promoting and selling products or services in the decentralized web, also known as web3

Overall, a marketing manager in web3 plays a critical role in helping organizations succeed in this rapidly evolving and innovative space

This involves developing and implementing marketing strategies that are tailored to the unique characteristics of web3, such as the use of blockchain technology and decentralized networks

Some specific tasks that a marketing manager in web3 might be responsible for include:

  • Developing and executing marketing campaigns to promote products or services in web3
  • Identifying target markets and customer segments within the web3 ecosystem
  • Managing relationships with partners and stakeholders within the web3 community
  • Analyzing market trends and consumer behavior in web3
  • Monitoring and reporting on the effectiveness of marketing efforts in web3
  • Collaborating with other teams, such as product development and sales, to ensure that marketing efforts align with business objectives