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Growth Marketing Lead
Global - Remote /
Marketing – Marketing /
/ Remote
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About the Role
We are seeking a Growth Marketing Lead who will be responsible for executing on our go-to-market strategies, running events, owning Hubspot, and managing paid media campaigns for IOV Labs, RIF, and Rootstock. As a Growth Marketing Lead, you will be working with a cross-functional team of product managers, designers, engineers, and other marketers to drive the growth of our blockchain platforms and services. The ideal candidate has a passion for blockchain technology and a proven track record of driving growth through innovative marketing strategies.
About IOV Labs
IOV Labs is on a mission to provide the next generation of fintech innovators with the decentralized tools and technology to build a new global economy. IOV Labs promotes, develops, and supports the operation of the Rootstock (a.k.a RSK) Blockchain, a Turing-complete Bitcoin merge-mined smart contract platform - the most secure smart contract platform in the world. IOV Labs also develops the Rootstock Infrastructure Framework (RIF) to provide our partners with the tooling and technology they need to build Decentralized apps and new Decentralized Financial services on the Rootstock Blockchain.
What You'll Be Doing
- Develop and execute go-to-market strategies for RIF with a focus on driving user acquisition and engagement
- Plan, coordinate and execute marketing events, including conferences, webinars, and meetups to generate leads and build brand awareness
- Own Hubspot and leverage marketing automation to create and execute targeted email campaigns, lead nurturing programs, and lead scoring models
- Create and execute paid media campaigns across channels including but not limited to social media, Google Ads, and display advertising
- Conduct market research and analysis to identify trends and opportunities in the blockchain industry
- Collaborate with product teams to develop messaging and positioning for new products and features
- Analyze and report on the performance of marketing campaigns and initiatives, including ROI analysis and KPI tracking
What You Bring to the Table
- Bachelor's degree in Marketing, Business, or a related field
- 5+ years of experience in growth marketing or digital marketing, preferably in the blockchain or tech industry
- Experience with event planning and execution
- Familiarity with Hubspot or other marketing automation tools
What You’ll Get Back
- Competitive salary,OTE quarterly cash bonus and equity-like bonus.
- Laptop and other working tools you might need.
- 100% remote working (External Employee) from anywhere in the world.
- Global WeWork membership.
- Flexible working hours - you’re free to work however you work best.
- Paid holidays and personal leave days.
- Opportunity to work with state of art technology through challenging and unique projects.
- Internationally diverse and dynamic team with a clear vision and strategy.
- Training programs to learn everything about crypto.
- Weekly scientific moments by our Research & Innovation team to learn about technology, challenges, and solutions in the blockchain world.
- Language courses: English, Spanish or Chinese.
- Employee assistance program offering legal, financial, family, psychological, healthcare, and wellness counseling for you and your family
IOV Labs Mission, Vision, & Purpose
- Our purpose is to... build a more decentralized world, for a freer and fairer future.
- Our vision is… a safe and equitable global financial system that enables everyone to participate and prosper.
- We’re on a mission to… provide the next generation of fintech innovators with the decentralized tools and technology to build a new global economy.
We are excited to see what you're made of!
IOV Labs embraces diversity and is proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, Veteran status, or any other legally protected status.
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What does a marketing manager in web3 do?
A marketing manager in web3 is responsible for promoting and selling products or services in the decentralized web, also known as web3
Overall, a marketing manager in web3 plays a critical role in helping organizations succeed in this rapidly evolving and innovative space
This involves developing and implementing marketing strategies that are tailored to the unique characteristics of web3, such as the use of blockchain technology and decentralized networks
Some specific tasks that a marketing manager in web3 might be responsible for include:
- Developing and executing marketing campaigns to promote products or services in web3
- Identifying target markets and customer segments within the web3 ecosystem
- Managing relationships with partners and stakeholders within the web3 community
- Analyzing market trends and consumer behavior in web3
- Monitoring and reporting on the effectiveness of marketing efforts in web3
- Collaborating with other teams, such as product development and sales, to ensure that marketing efforts align with business objectives