Marketing Jobs in Web3

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Job Position Company Posted Location Salary Tags

Syndr

Remote

$54k - $90k

Kraken

United States

$146k - $234k

Layerzerolabs

Remote

$88k - $110k

Grayscaleinvestments

Remote

$32k - $90k

Alliedglobalmarketing

Remote

Localcoin

Canada

$72k - $115k

Tastylive

Remote

$230k - $260k

Binance

Taipei, Taiwan

Bitso

MÊxico

$91k - $96k

Pyth Network

Singapore, Singapore

$81k - $180k

Pyth Network

Singapore, Singapore

$23k - $62k

Obinex

Los Angeles, CA, United States

$54k - $80k

Grayscaleinvestments

Remote

$32k - $58k

Magic Eden

Remote

$105k - $162k

Kraken

United States

$96k - $153k

Syndr
$54k - $90k estimated
Remote
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Join us at the intersection of crypto, community, and influence.
We already have a strong global KOL network — now we’re looking for a KOL Business Development Manager who can take it further, deepen partnerships, and activate trading communities worldwide. If you thrive in fast-paced environments, have a proven KOL track record, and love forging long-term relationships, this role is for you.


What You’ll Do


Partnership Development

  • Leverage our existing KOL network to expand global reach and strengthen high-value partnerships.

  • Develop and execute business development strategies to identify, approach, and secure profitable collaborations.

  • Negotiate, close, and manage contracts that deliver measurable outcomes.

Growth & Volume Expansion

  • Activate and optimize our current KOL relationships to drive trading volume growth.

  • Design, manage, and support KOL campaigns that engage communities and increase platform activity.

Market Research & Alpha Scouting

  • Track trends across Web3, DeFi, and trading communities to uncover fresh opportunities.

  • Translate insights into strategies for impactful partnerships.

Relationship Building

  • Build on our established trust with KOLs by nurturing long-term, mutually beneficial relationships.

  • Support ongoing collaborations to maximize outcomes and ensure alignment with our brand.


What We’re Looking For

  • Proven track record as a Business Development Manager or in a similar role.

  • Established KOL network with experience leveraging it to deliver measurable results.

  • Prior experience working with existing KOL ecosystems and scaling them further.

  • Experience in channel development, market expansion, or community growth.

  • Strong understanding of crypto markets and ecosystems (preferred).

  • Proficiency in English (required).

  • Fluency in one or more of the following is highly valued: Russian, Korean, Chinese.


Why You’ll Love This

  • Plug into scale: Work with an already strong global KOL network and expand it further.

  • Impact at speed: Drive trading activity and partnerships across global crypto communities.

  • Fast-paced growth: Operate at the frontier of trading, DeFi, and influencer-led adoption.

  • Global role: Collaborate with top-tier KOLs, influencers, and projects across multiple regions.

  • Future-forward path: Clear opportunities to grow with us as we scale.


Desired Skills

  • Exceptional communication and negotiation skills.

  • Strong networker and relationship-builder, comfortable engaging high-level stakeholders.

  • Results-driven, with the ability to design and execute measurable campaigns.

  • Cultural fluency across global communities (crypto Twitter, Telegram, Discord, WeChat, etc.).

  • Strategic thinker who thrives in high-autonomy environments.

What does a marketing manager in web3 do?

A marketing manager in web3 is responsible for promoting and selling products or services in the decentralized web, also known as web3

Overall, a marketing manager in web3 plays a critical role in helping organizations succeed in this rapidly evolving and innovative space

This involves developing and implementing marketing strategies that are tailored to the unique characteristics of web3, such as the use of blockchain technology and decentralized networks

Some specific tasks that a marketing manager in web3 might be responsible for include:

  • Developing and executing marketing campaigns to promote products or services in web3
  • Identifying target markets and customer segments within the web3 ecosystem
  • Managing relationships with partners and stakeholders within the web3 community
  • Analyzing market trends and consumer behavior in web3
  • Monitoring and reporting on the effectiveness of marketing efforts in web3
  • Collaborating with other teams, such as product development and sales, to ensure that marketing efforts align with business objectives