Marketing Jobs in Web3

Say hello to Newton - A low-cost cryptocurrency trading platform looking to expand and grow our team across the US and Canada. We see a future where financial systems are open to everyone and built to empower people to embrace financial freedom. We believe cryptocurrency plays a role in that future, and each member of the team plays a critical role in building the next generation of crypto products and supporting this mission.

Newton team members are spread out across the US and Canada, within a fully-remote capacity.

Working closely with the CEO, VP, Product and VP, Design the Director, Marketing will be devising a strategy surrounding the successful execution of Newton’s marketing goals in the pursuit of reaching and exceeding the company’s revenue and digital acquisition goals.

As the Director, Marketing you will be responsible for:

• Collaborating with cross-functional teams to develop the annual marketing strategy and media plan • Manage the roll out of key strategic initiatives and campaigns to support the overall channel objectives • Track, monitor and assess overall channel performance to determine optimization opportunities • Develop new and innovative campaigns to further acquisition prospects • Forecast and develop annual acquisition targets along with funding requirements to achieve marketing goals • Own and manage the marketing budget and allocation of spend across the various channels/tactics • Drive growth and measurable results • Lead market research and analytics including market segmentation, market trends, customer verticals, and competitive analysis • Oversee all digital marketing efforts including website, email, SEO, SEM, SMM, referral & affiliate, paid social, and more • Effectively manage all aspects of the marketing organization, including strategy, budget, planning, and operations • Oversee the production of competitive external marketing and communications materials for all company products • Manage new product launches and support insight into product development based on innovation, brand development, market trends, competitive research, customer feedback and consumer research and positioning • Continuously evaluate and adjust marketing strategies to meet changing market and competitive conditions

Qualifications:

• 5+ years of marketing experience in strategic positioning, branding, demand generation, external communication and messaging • Experience in a leadership role with a strong marketing focus/component  • Demonstrated ability to establish a brand and scale a business • Proven reputation as a highly credible and collaborative partner through innovation marketing program and pipeline-building activities that complement revenue goals • Experience within a start-up company addressing issues of organic growth, acquisitions and scaling operations, preferred • Ability to navigate through complex financial models to maximize results • Results-focused, entrepreneurial and innovative, with a sense of urgency • Exceptional communication skills (ability to communicate effectively both with internal and external stakeholders) • A strategic visionary with sound technical skills, analytical ability, good judgment, strong operational focus and a creative thinker

At Newton, we celebrate our inclusive work environment and welcome members of all backgrounds and perspectives to apply. We are committed to providing reasonable accommodations and will work with you to meet your needs. If you are a person with a disability and require assistance during the application process, please don’t hesitate to reach out!