Marketing Jobs in Web3

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Job Position Company Posted Location Salary Tags

Gemini

London, United Kingdom

$32k - $58k

Avant Arte

London, United Kingdom

$84k - $148k

Flipster

APAC

$93k - $117k

Windranger Labs

Singapore, Singapore

$87k - $110k

Chainlink Labs

United States

$72k - $90k

Chainlink Labs

United States

$72k - $90k

Blockworks

New York, NY, United States

$85k

Phantom

United States

$150k - $180k

Avant Arte

London, United Kingdom

$84k - $148k

Bitpanda

Remote

$91k - $117k

Bitmex

Remote

$105k - $110k

Binance

Istanbul, Turkey

Tribute

Remote

$21k - $72k

CoinStats

Remote

Head of Marketing

Momentum
$110k - $180k
Remote
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This job is closed

About Us:

We’re the fastest-growing decentralized exchange (DEX) on Sui, reshaping the future of DeFi through deep liquidity, aligned incentives, and an innovative ve(3,3) model. Backed by leading crypto funds and integrated across top protocols in the Sui ecosystem, we’re building for long-term sustainability and scalable adoption. As we scale towards TGE, we’re looking for a strategic, creative, and data-driven Head of Marketing to lead the charge.

What You'll Do:

  • Own and execute our global marketing strategy across brand, product, community, and growth
  • Develop and lead go-to-market strategies for new features, partnerships, and token launches
  • Build and manage a high-performance marketing team (in-house & agency)
  • Drive user acquisition, retention, and protocol TVL through innovative campaigns
  • Lead storytelling and brand positioning to cement us as the leading DEX on Sui
  • Oversee all marketing channels — Twitter, Telegram, Discord, SEO, email, events, and paid
  • Launch and manage regional campaigns across key markets
  • Collaborate with regional marketing partners and local communities to scale adoption
  • Create strategic content initiatives including thought leadership, educational campaigns, and influencer partnerships
  • Manage relationships and campaigns with KOLs and regional KOL agencies to amplify brand visibility
  • Analyze KPIs and iterate on performance to maximize marketing ROI

You Should Have:

  • 3+ years of experience in crypto/Web3 marketing (DeFi preferred), with a proven track record of scaling early-stage protocols
  • Experience taking a Web3 protocol from pre-TGE to post-TGE
  • Strong understanding of DeFi, tokenomics, and the Sui ecosystem (or strong L1 experience)
  • Flexibility to frequently travel to Web3 conferences
  • Demonstrated success running regional marketing campaigns and working with local partners
  • Experience deploying top-of-funnel marketing strategies with KPIs tied to bottom-of-funnel sales teams
  • Existing network of Web3 KOLs, influencers, and regional marketing agencies
  • Deep knowledge of community building, social media, growth loops, and partnerships
  • Experience managing remote teams and collaborating cross-functionally with product, design, and BD
  • Fluent in spoken and written English

What does a marketing manager in web3 do?

A marketing manager in web3 is responsible for promoting and selling products or services in the decentralized web, also known as web3

Overall, a marketing manager in web3 plays a critical role in helping organizations succeed in this rapidly evolving and innovative space

This involves developing and implementing marketing strategies that are tailored to the unique characteristics of web3, such as the use of blockchain technology and decentralized networks

Some specific tasks that a marketing manager in web3 might be responsible for include:

  • Developing and executing marketing campaigns to promote products or services in web3
  • Identifying target markets and customer segments within the web3 ecosystem
  • Managing relationships with partners and stakeholders within the web3 community
  • Analyzing market trends and consumer behavior in web3
  • Monitoring and reporting on the effectiveness of marketing efforts in web3
  • Collaborating with other teams, such as product development and sales, to ensure that marketing efforts align with business objectives