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Kraken Digital Asset Exchange | United Kingdom | $63k - $100k | |||
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Kraken Digital Asset Exchange
$63k - $100k estimated
This job is closed
Brand Marketing Manager, UK/EU
United Kingdom /
Marketing – Brand and Creative /
Remote Full-time
/ Remote
Apply for this job
Building the Internet of MoneyÂ
Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.
What makes us different? Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.
Before you apply, please read the Kraken Culture page to learn more about our internal culture, values, and mission.
As a fully remote company, we have Krakenites in 60+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken Pro, Kraken NFT, and Cryptowatch.
Become a Krakenite and build the internet of money!
The Team
The Brand and Creative team at Kraken consists of a world class team working on bringing Kraken's mission and brand to life and on-boarding the World to Crypto.
As the Brand Marketing Manager, you will focus on brand management, brand campaigns, brand health, above the line campaigns, and relevant culture and industry marketing for Kraken and our suite of products. Your goal will be to make Kraken top of mind and the most preferred crypto brand.Â
We're looking for someone who elevates the craft and fuels brand growth. Someone who can influence and partner across the organisation to connect the dots between Marketing, Product, Strategy, International, and Data. Someone who is customer-obsessed and works backwards from our consumer insights and human truths. The ideal brand marketing leader can take our strategic annual brand marketing plan and bring it to life in exceptional creative and campaigns that we bring to market, winning the hearts and minds of our target audiences around the world.Â
You will report to the Director, Brand Marketing and have access to key leaders throughout the organisation. This is a fully remote role.
The Opportunity
- Support and inspire customer-centric, world-class brand marketing efforts that focus on building brand awareness, love, loyalty, and relevance for the Kraken brand.Â
- Contribute to building the brand strategy, including positioning, purpose, promise, and messaging, and translate it to results-driven annual brand plans and break through campaigns and activations as well as all aspects of the customer experience.
- Champion the customer and lead efforts that unlock and craft compelling human and cultural stories which will contribute to Kraken’s efforts to build the most iconic, trusted, resilient and loved crypto brand.
- Collaborate and partner closely with a dynamic team of marketers, in-house and agency creatives, product experts, and other leaders throughout the company to bring our brand to life, ensuring we create work that drives results.
- Organize and manage external agency efforts across creative execution. This includes ensuring work is aligned with brand vision and budgets. You will drive production and delivery schedules with internal and external partners to meet deadlines.
- Orchestrate brand marketing efforts across international regions by ensuring that we deliver the best playbooks, toolkits, plans, and more to bring our brand campaigns to market locally.Â
- Partner with international teams to identify those countries that require bespoke efforts based on local cultural nuances, product readiness, etc.
- Lead brand campaign measurement and metrics and work with Marketing Insights, Analytics, Intelligence and Media teams to quantify the impact of brand marketing on the business and continuously optimize campaigns.
Skills you should HODL
- 7+ years of industry experience driving innovative brand and integrated marketing.
- Excellent understanding of brand marketing principles and customer engagement tactics.Â
- Experience doing this work in an International context, where cultural and technical variation are understood and encouraged.Â
- Experience as an account director or leader at a brand or creative agency, consultancy, or a company’s internal brand marketing team, including in-house brand experience.
- A proven creative and analytical thinker who can turn insights and strategy into compelling storytelling and customer value.
- You are a master of influence, carefully balancing creative excellence with on time delivery while following budget constraints and looking for savings.
- Excellent communicator with the ability to inspire, influence and uplift cross-functional teams with exceptional interpersonal and communication skills and a commitment to deep collaboration to build a cohesive brand.
- Ability to successfully navigate ambiguity, manage competing priorities simultaneously, and drive complex, highly visible projects to completion.
- Intuition for customer communication voice.
- Solid understanding of crypto.
Location Tagging: #US #EU #Canada #LI-AG1
Kraken is powered by people from around the world and we celebrate all Krakenites for their diverse talents, backgrounds, contributions and unique perspectives. We hire strictly based on merit, meaning we seek out the candidates with the right abilities, knowledge, and skills considered the most suitable for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgable about crypto!
As an equal opportunity employer, we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws.Â
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What do brand marketers do?
Brand marketers are responsible for developing and implementing marketing strategies and campaigns to promote a brand or product
This includes researching target audiences, identifying key messages and positioning, and developing promotional materials such as ads, social media posts, and websites
Brand marketers also work to build and maintain the reputation and image of the brand, often through public relations and customer service efforts
They may also be responsible for tracking and analyzing market trends, as well as measuring the effectiveness of marketing campaigns
Overall, the main responsibility of a brand marketer is to increase brand awareness and sales, and to create a positive perception of the brand among customers
This involves a combination of creative thinking, strategic planning, and data analysis.