Marketing Jobs in Web3

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Job Position Company Posted Location Salary Tags

SwissBorg

Berlin, Germany

$91k - $99k

DoubleZero

Remote

$90k - $115k

M Group Strategic Communications

New York, NY, United States

$36k - $65k

Calyptus

United States

$90k - $125k

Superlogic

New York, NY, United States

$150k - $175k

Reap

New York, NY, United States

$36k - $90k

Pulley

Remote

$130k - $150k

Layerzerolabs

Remote

$98k - $108k

Grayscaleinvestments

Remote

$90k - $102k

Kraken

Singapore, Singapore

$39k - $45k

Kraken

United States

$127k - $203k

Kraken

European Union

$39k - $45k

Kraken

United States

$86k - $134k

Coinhako

Singapore, Singapore

$93k - $115k

Coinhako

Singapore, Singapore

$32k - $90k

SwissBorg
$91k - $99k estimated
Berlin

Growth Lead (Marketing)

Remote - Europe Timezone / Berlin / Amsterdam / Paris / London
Marketing – Marketing /
Full-time /
Remote

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At SwissBorg, our mission is to build a spectrum of investment experiences that help people redefine wealth. Our app has over 880,000+ verified users, offering the best price and liquidity across 15 fiat currencies to buy 300+ cryptocurrencies. Users can earn yield, diversify their portfolios with our themed crypto bundles, and gain access to exclusive alpha investment opportunities. Our community is rapidly expanding, with more than $1.9 billion in assets held in the app and over 55,000 premium users.

Join us in shaping the future of finance, pushing the boundaries of what's possible, and transforming the way people manage their wealth. Whether you’re in Austria or Taiwan, and whether your portfolio is worth one dollar or a million, SwissBorg provides the best tools to learn about digital currencies and manage your wealth effectively.

Join the team to help revolutionise the world together!

We're hiring a Head of Growth to lead our marketing and user acquisition strategy. We're looking for a strategic, data-driven leader with a passion for innovation and impact.

You'll define and execute growth initiatives and align brand, product, and performance marketing.

You will

    • Define and evolve SwissBorg’s bold, community-driven brand to align with our mission of democratizing wealth.
    • Lead emotionally compelling storytelling across all channels that builds trust and long-term user loyalty.
    • Maintain a distinct market position that showcases SwissBorg’s innovations in wealth management and DeFi.
    • Build and scale a high-performance marketing team that thrives on speed, creativity, and execution.
    • Align acquisition, retention, and brand into a cohesive, high-impact strategy.
    • Foster a cross-functional, data-driven culture with a bias toward experimentation and viral growth.
    • Lead aggressive, creative paid and organic growth strategies to drive user acquisition at scale.
    • Optimise the entire conversion funnel to ensure seamless onboarding and scalable acquisition loops.
    • Own and execute impactful go-to-market strategies for new products and regions, starting with Switzerland and France markets.
    • Transform the community into a growth engine through gamification, advocacy, and Web3-native tactics.
    • Own and optimise website performance, SEO, ad campaigns, and conversion rates across platforms.
    • Manage and maximise the marketing budget with a focus on ROI, efficiency, and transparent performance tracking.

About you:

    • Must have growth leadership experience in crypto
    • Strong performance marketing and funnel optimisation skills
    • Creative mindset with a bias for experimentation and action
    • Deep understanding of community-led and Web3 growth
    • Proven ability to build and lead remote, high-energy teams
    • Data-driven approach paired with strong brand instincts
    • Collaborative, execution-focused, and user-obsessed
Why you should apply:

- Freedom to build the company of your dreams
- Learn with (super cool) experts in finance, engineering, AI, psychology and business
- BORG bonus based on our meritocratic system
- Flexible working hours
- 25 working days of vacation + local holidays
- We'll provide you with a MacBook and a cutting edge tech stack to help you do your best work
- Annual company and team retreats - We'd love to see you at the next one!
- Continuous learning and development opportunities

If our job description speaks to you, but you don’t feel like you meet 100% of the requirements, apply anyway! You may have skills we didn’t even know we needed.

At SwissBorg, we embrace diversity. We strongly believe that getting the best outcome requires different perspectives and backgrounds. We’re committed to openness, curiosity and creating an inclusive culture because we know that diverse teams build better products and generate better ideas. We strongly encourage applications from everyone!


Familiarising yourself with our product is crucial for anyone looking to join our team. Please make sure to test the app, explore our blog for the latest developments, and follow our Careers Page, LinkedIn, and X for regular company updates!
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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What does a marketing manager in web3 do?

A marketing manager in web3 is responsible for promoting and selling products or services in the decentralized web, also known as web3

Overall, a marketing manager in web3 plays a critical role in helping organizations succeed in this rapidly evolving and innovative space

This involves developing and implementing marketing strategies that are tailored to the unique characteristics of web3, such as the use of blockchain technology and decentralized networks

Some specific tasks that a marketing manager in web3 might be responsible for include:

  • Developing and executing marketing campaigns to promote products or services in web3
  • Identifying target markets and customer segments within the web3 ecosystem
  • Managing relationships with partners and stakeholders within the web3 community
  • Analyzing market trends and consumer behavior in web3
  • Monitoring and reporting on the effectiveness of marketing efforts in web3
  • Collaborating with other teams, such as product development and sales, to ensure that marketing efforts align with business objectives