Marketing Non Tech Jobs in Web3

Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.

Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?

Responsibilities

• Be responsible for all aspects of daily management for the marketing and PR functions.
• Lead the go-to-market strategy for product launches.
• Work with various teams to implement PR strategies such as press releases, social media strategy, internal communications and brand image building.
• Work on integrated campaigns, starting with strategy, brief and working on executing and measuring performance.
• Create engaging content, creative copywriting, product highlights, in-depth articles, and demonstrate successful promotional experience.
• Distill complex topics and products into easy to communicate language.
• Lead brand campaigns and build relationships with influencers, journalists and media outlets.
• Manage new media partnerships end-to-end to help build the brand and drive measurable growth.
• Develop, test, and report on relevant KPIs for all marketing and branding activities.

Requirements

• Bachelor's Degree in Marketing or Communications, or any other related field.
• Interest and general knowledge of the cryptocurrency/blockchain industry/web3 is highly preferred.
• Minimum 5 years of relevant marketing or corporate communications experience.
• Proven marketing management experience with strong ownership and emotional intelligence.
• Strong interest in being able to drive foundational PR strategies, but also to bring new ideas and tactics to the table.
• Demonstrated success in positioning and launching differentiated products that meet and exceed business objectives.
• Experience launching marketing initiatives (e.g. product launch, media outreach, brand campaigns and content marketing) and solid understanding of Life Cycle Management and Performance Marketing.
• Be able to work flexible and stretched hours to interact with the crypto community as frequently as possible.
• Execution oriented mindset - with the humility, drive, and scrappiness to get it done.

• Do something meaningful; Be a part of the future of finance technology and the no.1 company in the industry

• Fast moving, challenging and unique business problems

• International work environment and flat organisation

• Great career development opportunities in a growing company

• Possibility for relocation and international transfers mid-career

• Competitive salary

• Flexible working hours, Casual work attire