Marketing Jobs in Web3

At Paradigm, we are changing the future of finance! By joining us at this early stage, you’ll be building cutting-edge, distributed financial service infrastructure that will reshape financial services across CeFi and DeFi markets.  About Paradigm

Paradigm is a zero-fee, institutional liquidity network for derivatives traders across CeFi and DeFi.  We provide unified access to multi-asset, multi-protocol liquidity on demand without compromising on execution preferences, costs, and immediacy.  We’ve built the largest network of institutional counterparties in crypto, with over 1000 institutional clients trading over $10 B per month. We are a diverse, global team led by our organizational principles and united by our mission to bring on-demand liquidity for traders, anytime and anywhere, without compromises. We also strive to ship faster than anyone else in the industry! We are backed by the best traders and investors in the space, including Jump Capital, Genesis Trading, Dragonfly Capital, QCP Capital, Optiver US, IMC, GSR Markets, Akuna Capital, Fidelity Digital Assets CMT Digital, Goldentree Asset Management, Amber Group, OK Group, Bybit Fintech, and CoinShares.

About Paradex  Paradex is a cutting-edge decentralized exchange (DEX) built on an Ethereum Layer 2 solution tailored for high-performance derivatives trading. Our platform features lightning-fast order execution, deep liquidity powered by Paradigm, and innovative on-chain risk management. Built on Starknet’s first Appchain, Paradex leverages advanced zero-knowledge technology for secure, scalable transactions. Backed by top-tier investors and incubated by Paradigm, we’re rapidly growing and committed to building a transparent and adaptable DEFI ecosystem. Join us as we push the boundaries of blockchain, finance, and engineering.

Role Overview As the Growth Marketing Lead, you will spearhead our marketing efforts, focusing on user acquisition, engagement, and retention. You will develop and execute data-driven strategies that drive growth, enhance brand awareness, and position Paradex as a leader in the DEX space. Responsibilities

Strategically approach quality audience growth across key media channels Coordinate and plan content marketing strategy Build up and execute communication roadmap around product launches Lead relationships with various high-profile financial, DeFi media and influencers Lead thought leadership content strategy around Web3.0, trading, DeFi, impact of the blockchain-based finance on the world economy Plan and execute content and media strategy Plan, execute and track KPIs from marketing activities Create marketing strategies and tactics to hit growth milestones and KPIs Generate ideas regarding loyalty programs Collaborate with management, product, engineering and data analytics teams Plan events

Requirements

Have strong understanding of DeFi  Have thorough knowledge around the crypto social ecosystem Have personal social media accounts with proven engagement within crypto communities (esp. Twitter) Have experience leading marketing activities for successful crypto projects Love working in a fast growing project Have strong copywriting and analytical skills Have experience or very familiar with the Asian market

More information about Paradex 🥇  First Appchain on Starknet 🥇  First to pilot 40 Million Cairo Steps / Block on Mainnet 🥇  First to deploy Quantum Leap (Starkware’s New Rust Sequencer) 👉  First to leverage fully open source Sequencer + Prover stack for escape hatch solution (Q224)

Paradex’s V1 go-to-market focuses on perpetual futures trading, however our mission is to develop a permissionless and adaptable ecosystem for DEFI builders and developers. This ecosystem aims to support a broad range of on-chain financial services and innovation within the Paradex L2 framework, such as borrowing, lending, fund management, and structured products. We are backed by the leading traders and investors in the space, including Jump Capital, Dragonfly Capital, DCG, QCP Capital, GSR, Amber Group, Optiver, IMC Trading, Akuna Capital, CMT Digital, Avon Ventures (Fidelity), Vectr Ventures and many more large institutions. We are incubated by Paradigm, the largest institutional liquidity network in crypto and global leader in crypto options with over 30% market share and $20B in monthly volume. Our team consists of seasoned industry professionals and innovative technologists drawing experience and expertise from a wide range of preeminent firms across the cryptocurrency, financial and big tech industries (Binance, Bitmex, Genesis, Paradigm, Goldman Sachs, Morgan Stanley, Google, Meta etc). The team is deeply committed to advancing the intersection of blockchain, finance, and engineering.

Highlights We are growing at lightspeed, achieving $200 million in average daily volume (ADV) within just five months of launch.

$13B Lifetime Volume (launched Closed Beta in Oct 23) $9m Total Value Locked Paradex is committed to building transparently in public, we openly share our key platform stats

Our Benefits and Perks

Competitive pay and transparent pay bands Flexible work environment

Unlimited vacation with a minimum required PTO of 10 days annually. Celebrate your national holidays, in addition to floating holidays, to honor what matters to you, not HQ.

Full benefits (benefits vary by country)

We offer the highest benefits package offered by our Employment of Record partners; insurance carriers and plans vary by country

Generous technology and learning allowances

$3500 first-year budget to spend on your computer, peripherals, office essentials...whatever makes you most efficient and comfortable. You'll then receive a $2000 refresh every 2 years. $1000 budget to spend on learning and development materials, courses or conferences.

Paradigm is an equal opportunity employer.