Marketing Jobs in Web3

Career Renew is recruiting for one of its clients, an on‑chain risk engine powered by an all-in-one API solution, a fully remote Senior Product Marketing Manager - however overlap with some working hours in Eastern Standard Time (EST) is required.
We are seeking a Senior Product Marketing Manager (PMM) to join our team and lead our go-to-market strategy and product activation initiatives for this new phase of our product. You will play a key role in translating intricate technical functionalities into core product benefits and ensuring our messaging resonates with our modelers and creators' pain points. This position reports directly to the CMO.
Key Responsibilities

• Partner with product, engineering, and data science teams to distill key technical functionalities into core product benefits. Translate these benefits into compelling narratives that elevate and differentiate our solutions
• Collaborate on creating high-quality external product collateral, including demos, webinars, presentations, case studies, web content, blog posts, and other assets to maximize the effectiveness of product launches and releases.
• Take charge of product positioning and develop messaging strategies that set our solutions apart, ensuring these resonate with our key target audience across channels based on ongoing research and analysis
• Develop an in-depth technical understanding of our products and features, acting as the subject matter expert at community and in-person events.
• Plan and execute user research programs and complete user journeys to distill insights and refine our profile target personas.
• Conduct ongoing market research to identify trends, customer segments, and competitive intelligence reports. Stay updated on new Web3 and ML trends to inform our product roadmap and positioning

Requirements

• Minimum of 5 years of experience launching products and managing complex projects in fast-paced tech or web3 companies, ideally in product marketing or product management. Past work experience in data science or ML is preferred
• Experience with highly technical Web3 protocols (eg. oracles, Dexes, etc)
• Proven track record of conducting meticulous market research and mapping the competitive landscape to drive successful go-to-market strategies and product launches
• Exceptional storytelling skills with an innate ability to simplify intricate technical concepts. Outstanding written and oral communication is a must
• Deep empathy for users, a robust understanding of user pain points, and the ability to translate these into unbiased product requirements based on market insights
• Proven expertise in product messaging, product positioning, and competitive strategy. Bonus points for technical evangelism
• Comfortable working with data and possessing sharp analytical skills
• Outstanding organizational and prioritization skills. Ability to manage multiple projects with tight deadlines effectively. You are a self-starter who enjoys working in a fast-paced, innovative start-up environment.
• Solid understanding of the blockchain industry and a passion for data science to change the world. Prior experience in the competitive ML platform landscape is a plus, along with alignment with the vision of a decentralized AI platform

This role is location agnostic anywhere in the world, but we ask that you overlap some working hours with Eastern Standard Time (EST). We are a fully distributed team and have the tools and benefits to support you in your remote work environment.