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Fiat - User Growth Marketing Manager - Strategy
Requirements
- Optimize growth & retention strategies based on our current global fiat ecosystem
- Lead full-funnel user journeys: acquisition → activation → retention → conversion
- Drive multi-channel user acquisition (KOLs, social, SEO/ASO, referrals, communities)
- Set up & track key metrics: CAC, LTV, retention, conversion, viral coefficient
- Run rapid A/B tests, iterate growth models, and improve user quality
- Tailor strategies for local markets with deep user insights
- Collaborate cross-functionally to bring strategies to life
Responsibilities
- 8+ yrs in user growth/performance / digital marketing
- Global market experience (MENA, LATAM, SEA, Africa, etc.)
- Strong data mindset, familiar with growth tools & KPIs
- Internet, Web3, or fintech background preferred
- Excellent English communication; multilingual is a plus
- Adaptable, entrepreneurial, and hands-on
What do you do in a strategy job?
A strategy job typically involves identifying opportunities for growth and development for a company or organization, as well as developing plans to achieve those objectives
Depending on the specific role and industry, a strategy job might involve tasks such as market research, analyzing data, identifying trends and patterns, formulating business plans and proposals, forecasting revenue and expenses, identifying risks and opportunities, and communicating recommendations to senior management
Some examples of specific strategy jobs might include business strategy, marketing strategy, product strategy, corporate strategy, and operations strategy
In each of these areas, the primary goal is to develop a comprehensive plan that will help the company achieve its goals and objectives, while minimizing risks and maximizing opportunities
This might involve working with other departments within the organization, as well as external stakeholders such as customers, suppliers, and industry experts
In addition to these specific tasks, a strategy job often requires strong analytical skills, creativity, strategic thinking, and excellent communication and collaboration skills
Successful strategy professionals must be able to work well with others, develop strong relationships with key stakeholders, and effectively communicate complex information to both technical and non-technical audiences.