Marketing Jobs in Web3

About Vybe Network:

Vybe Network is a pioneering technology company based in the Greater Vancouver Metropolitan Area. We're on a mission to unlock the vast potential of the Solana blockchain by empowering users to seamlessly access on chain Solana data and gain actionable insights.

Vybe.fyi features an advanced wallet portfolio and smart money discovery app with token metrics designed to help you improve your performance with actionable alpha.

Our innovative platform offers:

• Seamless Access to Petabyte-Scale Data: We make it easy to explore and analyze massive datasets on the Solana blockchain.
• Unprecedented Visibility into Decentralized Finance: Track the flow of trillions of dollars in value transfers, fostering transparency and trust.
• Millions of Users, Empowered: We provide tools to understand the actions and trends of millions of users within the Solana ecosystem.

Job Description:

We are seeking a dynamic and crypto-native Marketing Lead to focus on executing our content strategy across socials and campaigns. This role is integral to amplifying our voice in the crypto space and engaging with our growing community. You will work closely with our Head of Marketing to execute growth initiatives for our B2C app Vybe.fyi and to also support our BD team.

Key Responsibilities:

• Daily Social Media Management: Own and execute daily postings on Twitter and other social platforms, ensuring content (posts, images videos and stories) is timely, relevant, and engaging.
• Community Engagement: Actively reply to comments, engage with followers, and interact with the broader crypto ecosystem to build strong relationships and grow our community.
• Trend Monitoring & Content Creation: Stay ahead of crypto and social media trends to create content that is current and resonates with our audience, seamlessly integrating Vybe into trending topics.
• Video Creation: Develop engaging videos and screenshares that highlights key product features. Must have experience with video editing software and recording with voice overs to create easy to follow educational content.
• Meme Creation: Develop creative memes and shareable content to boost engagement and expand our reach.
• Analytics, Reporting & Tracking: Monitor social media metrics and campaign KPIs using tools like Google Analytics. Prepare regular reports on campaign performance and suggest improvements.
• GTM Strategy Support: Assist in planning and executing growth campaigns and promotions. Coordinate with partners and BD for collaborative content while supporting broader marketing initiatives.

Requirements:

• Crypto Native: Deep understanding of the cryptocurrency landscape, and the crypto community's culture. Deep understanding of the Solana ecosystem is a huge plus.
• Twitter/X Expertise: Proven experience with Twitter/X, including a strong grasp of its algorithms, best practices for maximizing reach and engagement, and content optimization.
• Content Creation Skills: Ability to craft compelling posts, create eye-catching visuals, and produce engaging video content using screen recording and video editiing software.
• Trend Awareness: Keen eye for spotting and leveraging emerging trends within both the crypto space and the Solana ecosystem
• Community Management Experience: Demonstrated ability to build and nurture online communities.
• Collaborative Mindset: Excellent communication skills and the ability to work closely with a remote team.
• Experience working in marketing teams and collaborating with other key members in the company including product, BD, developers.
• Design experience is a plus - Ability to edits and enhance visual content to amplify our content.

Must Haves:

• Self Starter: Proactive in their work. We want someone who is enthusiastic about growth and hitting goals. A go getter attitude!
• Positive Creative Thinking: Think outside the box. Come up with creative ways to increase our following and help convert people to users.

What We Offer:

• Innovative Environment: Be part of a forward-thinking company at the forefront of the crypto revolution on Solana.
• Growth Opportunities: Opportunities for professional development and career advancement.
• Flexible Work Arrangements: Remote work with semi flexible hours.
• Collaborative Culture: Join a passionate team dedicated to innovation and excellence.
• Compensation: $60,000 CAD - $85,000 CAD + Extended benefits: Health and Dental care for Canadians.

How to Apply:

If you're passionate about crypto and have a knack for content creation and executing innovative growth campaigns , we'd love to hear from you!

Please provide:

• Your updated resume.
• A cover letter detailing your experience with crypto and social media management.
• Your twitter profile
• Other social media accounts or relevant info you've managed or content you've created (including videos). (Optional)

Vybe Network is an equal opportunity employer.